{"id":568,"date":"2026-11-05T16:42:11","date_gmt":"2026-11-05T13:42:11","guid":{"rendered":"https:\/\/otodergi.com\/index.php\/2026\/11\/05\/lassa-ilk-ev-ready-kis-lastigi-snoways-5i-tanitti\/"},"modified":"2026-11-05T16:42:11","modified_gmt":"2026-11-05T13:42:11","slug":"lassa-ilk-ev-ready-kis-lastigi-snoways-5i-tanitti","status":"publish","type":"post","link":"https:\/\/otodergi.com\/index.php\/2026\/11\/05\/lassa-ilk-ev-ready-kis-lastigi-snoways-5i-tanitti\/","title":{"rendered":"Lassa ilk EV Ready K\u0131\u015f Lasti\u011fi Snoways 5’i Tan\u0131tt\u0131!.."},"content":{"rendered":"
\"Lassa<\/div>

Yerli NextGen teknolojisiyle geli\u015ftirilen Snoways 5, \u00f6nceki nesline g\u00f6re kar performans\u0131nda y\u00fczde 11, \u0131slak zemin performans\u0131nda y\u00fczde 9 iyile\u015fme ve a\u015f\u0131nma direncinde y\u00fczde 10 art\u0131\u015f sunuyor. Yuvarlanma direnci etiket s\u0131n\u0131f\u0131ndaki bir basamakl\u0131k iyile\u015fmeyle enerji ve yak\u0131t verimlili\u011fini de destekleyen \u00fcr\u00fcn\u00fcn performans\u0131, ba\u011f\u0131ms\u0131z test kurulu\u015fu T\u00dcV S\u00dcD taraf\u0131ndan ger\u00e7ekle\u015ftirilen kar\u015f\u0131la\u015ft\u0131rmal\u0131 testlerle de\u011ferlendirildi.<\/span><\/span><\/span><\/p>\n

\u0130\u00e7ten yanmal\u0131, hibrit ve elektrikli ara\u00e7larla uyumlu Snoways 5, 15 in\u00e7ten 21 in\u00e7e uzanan 46 ebatl\u0131k \u00fcr\u00fcn gam\u0131yla pazara sunuluyor. T\u00fcm ebatlar\u0131nda EV Ready \u00f6zelli\u011fi bulunan \u00fcr\u00fcn\u00fcn ebat portf\u00f6y\u00fcn\u00fcn yakla\u015f\u0131k y\u00fczde 40\u2019\u0131n\u0131 18 in\u00e7 ve \u00fczeri se\u00e7enekler olu\u015fturuyor. Snoways 5 b\u00f6ylece farkl\u0131 ara\u00e7 teknolojilerinin yan\u0131 s\u0131ra b\u00fcy\u00fcyen jant ebatlar\u0131 ve de\u011fi\u015fen s\u00fcr\u00fcc\u00fc beklentilerine de yan\u0131t veriyor.<\/span><\/span><\/span><\/p>\n

De\u011fi\u015fen ara\u00e7 park\u0131na yeni nesil k\u0131\u015f lasti\u011fi<\/span><\/b><\/span><\/span><\/p>\n

Elektrikli ve hibrit ara\u00e7lar\u0131n yayg\u0131nla\u015fmas\u0131, SUV ve y\u00fcksek jantl\u0131 ara\u00e7lar\u0131n pay\u0131n\u0131n artmas\u0131; g\u00fcvenlik, dayan\u0131kl\u0131l\u0131k, sessizlik ve enerji verimlili\u011fini lastik se\u00e7iminde daha belirleyici hale getiriyor. K\u0131\u015f aylar\u0131nda bu beklentilere, d\u00fc\u015f\u00fck s\u0131cakl\u0131klar ile \u0131slak ve karl\u0131 zeminlerin gerektirdi\u011fi performans ihtiya\u00e7lar\u0131 da ekleniyor.<\/span><\/span><\/span><\/p>\n

2026\u2019n\u0131n ilk dokuz ay\u0131nda 17 in\u00e7 ve \u00fczeri jantlar\u0131n yeni otomobillerdeki pay\u0131 y\u00fczde 72\u2019ye ula\u015ft\u0131. Y\u00fcksek jantl\u0131 ve katma de\u011ferli \u00fcr\u00fcnler segmenti ise yenileme lastik pazar\u0131n\u0131n yakla\u015f\u0131k y\u00fczde 35\u2019ini olu\u015fturuyor. Snoways 5, geni\u015f ebat portf\u00f6y\u00fc ve farkl\u0131 ara\u00e7 teknolojileriyle uyumlu yap\u0131s\u0131yla ara\u00e7 park\u0131ndaki bu d\u00f6n\u00fc\u015f\u00fcme kar\u015f\u0131l\u0131k veriyor.<\/span><\/span><\/span><\/p>\n

Yeni \u00fcr\u00fcn, Brisa\u2019n\u0131n EV Ready portf\u00f6y\u00fcn\u00fc b\u00fcy\u00fctme hedefinin de bir par\u00e7as\u0131n\u0131 olu\u015fturuyor. EV Ready \u00fcr\u00fcnlerin Brisa\u2019n\u0131n toplam binek lastik sat\u0131\u015flar\u0131ndaki pay\u0131, 2023\u2019te yakla\u015f\u0131k y\u00fczde 2 seviyesindeyken bug\u00fcn y\u00fczde 55\u2019e ula\u015ft\u0131. \u015eirket, 2027\u2019de bu oran\u0131 en az y\u00fczde 65\u2019e \u00e7\u0131karmay\u0131 hedefliyor. Snoways 5, Lassa\u2019n\u0131n EV Ready \u00fcr\u00fcn portf\u00f6y\u00fcn\u00fc k\u0131\u015f lasti\u011fi kategorisine ta\u015f\u0131yarak bu hedefi destekliyor.<\/span><\/span><\/span><\/p>\n

Brisa, y\u00fcksek jant segmentindeki pazar liderli\u011fini korurken 2026\u2019n\u0131n ilk dokuz ay\u0131nda bu segmentte pazar\u0131n iki kat\u0131 b\u00fcy\u00fcme elde etti. Ayn\u0131 d\u00f6nemde geli\u015ftirdi\u011fi 131 yeni \u00fcr\u00fcn\u00fcn y\u00fczde 93\u2019\u00fcn\u00fc premium segment \u00fcr\u00fcnler olu\u015fturdu.<\/span><\/span><\/span><\/p>\n

Brisa Pazarlama ve Planlama Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Cenk Ko\u00e7dor, Snoways 5\u2019in hem t\u00fcketici ihtiya\u00e7lar\u0131 hem de Brisa\u2019n\u0131n portf\u00f6y d\u00f6n\u00fc\u015f\u00fcm\u00fc a\u00e7\u0131s\u0131ndan ta\u015f\u0131d\u0131\u011f\u0131 \u00f6nemi \u015f\u00f6yle de\u011ferlendirdi:<\/span><\/b><\/span><\/span><\/p>\n

\u201c\u00dcr\u00fcn geli\u015ftirme yakla\u015f\u0131m\u0131m\u0131z\u0131n merkezinde, ara\u00e7 park\u0131ndaki d\u00f6n\u00fc\u015f\u00fcm\u00fc ve s\u00fcr\u00fcc\u00fclerin de\u011fi\u015fen ihtiya\u00e7lar\u0131n\u0131 do\u011fru okumak yer al\u0131yor. Bug\u00fcn s\u00fcr\u00fcc\u00fcler lastikten g\u00fcvenlik ve performans\u0131n yan\u0131 s\u0131ra dayan\u0131kl\u0131l\u0131k ve enerji verimlili\u011fi de bekliyor. K\u0131\u015f ko\u015fullar\u0131nda ise yaln\u0131zca kar \u00fczerinde de\u011fil, so\u011fuk ve \u0131slak zeminde de g\u00fcven veren bir s\u00fcr\u00fc\u015f ar\u0131yor. Snoways 5\u2019i bu ihtiya\u00e7lara yan\u0131t vermek \u00fczere geli\u015ftirdik. \u00d6nceki nesline g\u00f6re kar ve \u0131slak zemin performans\u0131n\u0131 iyile\u015ftirirken a\u015f\u0131nma direncini art\u0131rd\u0131k. Lassa\u2019n\u0131n ilk EV Ready k\u0131\u015f lasti\u011fiyle, farkl\u0131 ara\u00e7 teknolojilerine uyumlu \u00fcr\u00fcn portf\u00f6y\u00fcm\u00fcz\u00fc geni\u015fletiyoruz. Snoways 5, EV Ready \u00fcr\u00fcnlerin sat\u0131\u015flar\u0131m\u0131z i\u00e7indeki pay\u0131n\u0131 2027\u2019de en az y\u00fczde 65\u2019e \u00e7\u0131karma hedefimizi ve y\u00fcksek jantl\u0131, katma de\u011ferli \u00fcr\u00fcnlerdeki b\u00fcy\u00fcme oda\u011f\u0131m\u0131z\u0131 destekleyen \u00f6nemli bir ad\u0131m.\u201d<\/span><\/i><\/span><\/span><\/p>\n

Kar ve \u0131slak zeminde geli\u015fen performans, daha y\u00fcksek a\u015f\u0131nma direnci<\/span><\/b><\/span><\/span><\/p>\n

Lassa Snoways 5, \u00f6nceki nesline g\u00f6re kar performans\u0131nda y\u00fczde 11 ve \u0131slak zemin performans\u0131nda y\u00fczde 9 iyile\u015fme sa\u011flarken a\u015f\u0131nma direncinde y\u00fczde 10 art\u0131\u015f sunuyor. Yuvarlanma direnci etiket s\u0131n\u0131f\u0131ndaki bir basamakl\u0131k iyile\u015fme ise enerji ve yak\u0131t verimlili\u011fini destekliyor.<\/span><\/span><\/span><\/p>\n

T\u00dcV S\u00dcD taraf\u0131ndan ger\u00e7ekle\u015ftirilen kar\u015f\u0131la\u015ft\u0131rmal\u0131 testler sonucunda T\u00dcV Performance Mark almaya hak kazanan Snoways 5; test edilen rakip lastiklerin ortalamas\u0131na g\u00f6re karl\u0131 zeminde h\u0131zlanma, frenleme ve yanal tutu\u015fta daha iyi sonu\u00e7lar elde etti. \u00dcr\u00fcn, ayn\u0131 testler kapsam\u0131nda \u0131slak zeminde frenleme, yol tutu\u015f ve suda k\u0131zaklama direncinde de test edilen rakip lastiklerin ortalamas\u0131n\u0131n \u00fczerinde performans g\u00f6sterdi. (Rapor No. 713392472, 2026, ebat 225\/40 R18 92W XL)<\/span><\/span><\/span><\/p>\n

Snoways 5\u2019in geli\u015ftirme s\u00fcrecinde 52 farkl\u0131 prototip \u00fczerinde \u00e7al\u0131\u015f\u0131ld\u0131. Malzeme geli\u015ftirme ve desen tasar\u0131m\u0131ndan prototip \u00fcretimi ve test a\u015famalar\u0131na kadar Brisa\u2019n\u0131n T\u00fcrkiye\u2019deki Ar-Ge ve \u00fcretim altyap\u0131s\u0131ndan yararlan\u0131ld\u0131. T\u00fcrkiye\u2019de geli\u015ftirilen \u00fcr\u00fcn, Brisa\u2019n\u0131n \u0130zmit ve Aksaray fabrikalar\u0131nda \u00fcretilebiliyor.<\/span><\/span><\/span><\/p>\n

K\u0131\u015f g\u00fcvenli\u011fi kar ya\u011fmas\u0131n\u0131 beklemiyor: K\u0131\u015f lasti\u011fi se\u00e7iminde \u0131slak zeminde fren mesafesi ilk s\u0131rada<\/span><\/b><\/span><\/span><\/p>\n

Brisa\u2019n\u0131n Ipsos ile ger\u00e7ekle\u015ftirdi\u011fi kullan\u0131c\u0131 tutum ve davran\u0131\u015f ara\u015ft\u0131rmas\u0131na g\u00f6re, s\u00fcr\u00fcc\u00fclerin k\u0131\u015f lasti\u011fi se\u00e7iminde \u0131slak zeminde fren mesafesi ilk s\u0131rada yer al\u0131yor. Sa\u011flaml\u0131k ve dayan\u0131kl\u0131l\u0131k, \u0131slak zeminde yol tutu\u015f ile karl\u0131 zeminde yol tutu\u015f ve frenleme de \u00f6ne \u00e7\u0131kan di\u011fer kriterler aras\u0131nda bulunuyor. Snoways 5\u2019in geli\u015ftirilen kar ve \u0131slak zemin performans\u0131 ile art\u0131r\u0131lan a\u015f\u0131nma direnci, bu beklentilere yan\u0131t veriyor.<\/span><\/span><\/span><\/p>\n

22 milyon adetlik T\u00fcrkiye yenileme lastik pazar\u0131n\u0131n y\u00fczde 30\u2019unu k\u0131\u015f lasti\u011fi pazar\u0131 olu\u015fturuyor. Brisa\u2019n\u0131n Ipsos\u2019la yapt\u0131rd\u0131\u011f\u0131 ara\u015ft\u0131rmada k\u0131\u015f lasti\u011fi kullan\u0131m oran\u0131 ise y\u00fczde 68 seviyesinde \u00f6l\u00e7\u00fcl\u00fcyor. Bu sonu\u00e7, ara\u015ft\u0131rma kapsam\u0131ndaki yakla\u015f\u0131k her \u00fc\u00e7 s\u00fcr\u00fcc\u00fcden birinin k\u0131\u015f lasti\u011fi kullanmad\u0131\u011f\u0131na i\u015faret ediyor.<\/span><\/span><\/span><\/p>\n

Oysa k\u0131\u015f lasti\u011fi ihtiyac\u0131 yaln\u0131zca yollar karla kapland\u0131\u011f\u0131nda ortaya \u00e7\u0131km\u0131yor. So\u011fuk hava, ya\u011f\u0131\u015f ve buzlanma riski; g\u00fcnl\u00fck s\u00fcr\u00fc\u015fte frenleme, yol tutu\u015f ve ara\u00e7 kontrol\u00fcn\u00fc etkiliyor. Hava s\u0131cakl\u0131\u011f\u0131n\u0131n 7 derecenin alt\u0131na d\u00fc\u015fmesi, k\u0131\u015f lasti\u011fi kullan\u0131m\u0131 a\u00e7\u0131s\u0131ndan yayg\u0131n bir referans noktas\u0131 olarak kabul ediliyor.<\/span><\/span><\/span><\/p>\n

T\u00fcrkiye\u2019den 28 ihracat pazar\u0131na<\/span><\/b><\/span><\/span><\/p>\n

Snoways 5, Brisa\u2019n\u0131n Ar-Ge ve \u00fcretim yetkinliklerini yayg\u0131n sat\u0131\u015f ve hizmet a\u011f\u0131yla bir araya getiriyor. T\u00fcrkiye\u2019de geli\u015ftirilen \u00fcr\u00fcn, yurt i\u00e7inde 1.200\u2019\u00fc a\u015fk\u0131n sat\u0131\u015f noktas\u0131ndan olu\u015fan a\u011f arac\u0131l\u0131\u011f\u0131yla t\u00fcketicilere ula\u015f\u0131rken 28 ihracat pazar\u0131nda da yerini ald\u0131.<\/span><\/span><\/span><\/p>\n

Brisa Sat\u0131\u015f Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Yakup Demir, \u00fcr\u00fcn\u00fcn pazara sunulmas\u0131 ve sat\u0131\u015f sonras\u0131 destekleri hakk\u0131nda \u015funlar\u0131 s\u00f6yledi:<\/span><\/b><\/span><\/span><\/p>\n

\u201cT\u00fcrkiye\u2019de geli\u015ftirdi\u011fimiz \u00fcr\u00fcnleri hem \u00fclkemizde hem de d\u00fcnya pazarlar\u0131nda t\u00fcketicilerle bulu\u015fturuyoruz. Lassa Snoways 5\u2019i de T\u00fcrkiye\u2019de 1.200\u2019\u00fc a\u015fk\u0131n sat\u0131\u015f noktam\u0131zla ve 28 ihracat pazar\u0131nda t\u00fcketicilere sunuyoruz. G\u00fc\u00e7l\u00fc bir \u00fcr\u00fcn\u00fcn, eri\u015filebilir hizmet ve sat\u0131\u015f sonras\u0131 destekle tamamlanmas\u0131 gerekti\u011fine inan\u0131yoruz. \u00dcr\u00fcnlerimizin kalite ve performans\u0131na duydu\u011fumuz g\u00fcveni sat\u0131\u015f sonras\u0131na da ta\u015f\u0131yoruz. Snoways 5\u2019i de 5 y\u0131l \u00fcretici garantisiyle destekliyor; yoldan kaynaklanan ve tamiri m\u00fcmk\u00fcn olmayan hasarlarda, program ko\u015fullar\u0131 kapsam\u0131nda bir y\u0131ll\u0131k \u00fccretsiz de\u011fi\u015fim deste\u011fi sunuyoruz. Bunu da sekt\u00f6rde yapan ilk ve tek firmay\u0131z. B\u00f6ylece t\u00fcketicilerimizin k\u0131\u015f lasti\u011fi se\u00e7iminden kullan\u0131m s\u00fcrecine kadar yanlar\u0131nda olmay\u0131 s\u00fcrd\u00fcr\u00fcyoruz.\u201d<\/span><\/i><\/span><\/span><\/p>\n

Brisa, yayg\u0131n bayi ve sat\u0131\u015f a\u011f\u0131n\u0131 dijital ve fiziksel hizmet kanallar\u0131yla destekliyor. Lastik.com.tr \u00fczerinden lastik se\u00e7imi ve randevu planlama imk\u00e2n\u0131 sunan \u015firket, 400\u2019\u00fcn \u00fczerinde noktada toplam 600 bin lastik kapasiteli Lastik Oteli hizmetiyle mevsimlik lastik saklama ihtiyac\u0131na yan\u0131t veriyor. Otopratik noktalar\u0131 ise h\u0131zl\u0131 bak\u0131m hizmetleriyle t\u00fcketicilere hizmet sunuyor.<\/span><\/span><\/span><\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Brisa, Lassa markas\u0131n\u0131n ilk EV Ready k\u0131\u015f lasti\u011fi Snoways 5\u2019i Kemer Country Club\u2019da d\u00fczenlenen lansmanla tan\u0131tt\u0131.<\/p>\n<\/div>","protected":false},"author":1,"featured_media":-999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"_links":{"self":[{"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/posts\/568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/comments?post=568"}],"version-history":[{"count":0,"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/posts\/568\/revisions"}],"wp:attachment":[{"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/media?parent=568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/categories?post=568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/tags?post=568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}