{"id":539,"date":"2026-10-12T03:08:15","date_gmt":"2026-10-12T00:08:15","guid":{"rendered":"https:\/\/otodergi.com\/index.php\/2026\/10\/12\/hyundai-turkiyenin-uvey-evladi-mi\/"},"modified":"2026-10-12T03:08:15","modified_gmt":"2026-10-12T00:08:15","slug":"hyundai-turkiyenin-uvey-evladi-mi","status":"publish","type":"post","link":"https:\/\/otodergi.com\/index.php\/2026\/10\/12\/hyundai-turkiyenin-uvey-evladi-mi\/","title":{"rendered":"Hyundai T\u00fcrkiye\u2019nin \u00dcvey Evlad\u0131 M\u0131?"},"content":{"rendered":"
\"Hyundai<\/div>

T\u00fcrkiye\u2019de 30 y\u0131ld\u0131r otomobil \u00fcreten, binlerce ki\u015fiye istihdam sa\u011flayan, Avrupa\u2019ya ihracat yapan Hyundai, \u015fimdi de elektrikli otomobil IONIQ 3\u2019\u00fc \u0130zmit\u2019te \u00fcretiyor… Ancak i\u015f devletin sa\u011flad\u0131\u011f\u0131 avantajlara gelince kar\u015f\u0131s\u0131na ilgin\u00e7 bir engel \u00e7\u0131k\u0131yor: Ar-Ge merkezi T\u00fcrkiye\u2019de de\u011fil! Peki Togg\u2019a a\u00e7\u0131lan kap\u0131lar Hyundai\u2019ye neden kapal\u0131?<\/span><\/span><\/span><\/p>\n

\u00a0<\/p>\n

Ge\u00e7ti\u011fimiz g\u00fcnlerde Hyundai\u2019nin \u0130zmit fabrikas\u0131nda \u00fcretmeye haz\u0131rland\u0131\u011f\u0131 elektrikli IONIQ 3 modelinin bas\u0131n toplant\u0131s\u0131ndayd\u0131m. Hyundai T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Murat Berkel\u2019e \u00f6zellikle sormak istedi\u011fim bir soru vard\u0131. \u00c7\u00fcnk\u00fc uzun zamand\u0131r T\u00fcrkiye otomotiv pazar\u0131nda dikkatimi \u00e7eken \u00f6nemli bir e\u015fitsizlik tart\u0131\u015fmas\u0131 ya\u015fan\u0131yor. Bir tarafta T\u00fcrkiye\u2019nin yerli otomobil markas\u0131 Togg var. Di\u011fer tarafta ise T\u00fcrkiye\u2019de y\u0131llard\u0131r \u00fcretim yapan, yat\u0131r\u0131m ger\u00e7ekle\u015ftiren, istihdam sa\u011flayan ve ihracat yapan otomobil \u00fcreticileri. Togg i\u00e7in a\u00e7\u0131klanan cazip finansman kampanyalar\u0131, uzun vadeli krediler ve s\u0131f\u0131r faiz se\u00e7enekleri ortada. Adeta \u201cSat\u0131\u015f Garantili\u201d kredi imkanlar\u0131yla finans sa\u011flan\u0131yor… Peki T\u00fcrkiye\u2019de \u00fcretim yapan di\u011fer markalar bu imk\u00e2nlardan yararlanabiliyor mu? \u0130\u015fte Murat Berkel\u2019e tam olarak bunu sordum.<\/span><\/span><\/span><\/p>\n

\u201cTogg T\u00fcrkiye\u2019de \u00fcretildi\u011fi i\u00e7in \u00e7e\u015fitli avantajlardan yararlan\u0131yor. \u00d6zellikle banka kredileri konusunda \u00f6nemli imk\u00e2nlar sa\u011flan\u0131yor. Siz de T\u00fcrkiye\u2019de \u00fcretim yap\u0131yorsunuz. Peki ayn\u0131 imk\u00e2nlardan yararlanabiliyor musunuz?\u201d <\/span><\/span><\/b><\/span><\/p>\n

Berkel\u2019in verdi\u011fi yan\u0131t son derece dikkat \u00e7ekiciydi:<\/span><\/span><\/span><\/p>\n

\u00a0<\/p>\n

\u201cBu imk\u00e2ndan faydalanabilmemiz i\u00e7in Ar-Ge merkezinin T\u00fcrkiye\u2019de olmas\u0131 gerekiyor. B\u00f6yle bir \u00f6n ko\u015ful var. Bizim Ar-Ge merkezimiz T\u00fcrkiye\u2019de de\u011fil. Bundan dolay\u0131 \u015fu anda bu se\u00e7enekten yararlanam\u0131yoruz.\u201d Ard\u0131ndan tekrar sordum: \u201cYani sadece Ar-Ge\u2019ye mi tak\u0131ld\u0131n\u0131z?\u201d Berkel, \u201cEvet\u201d yan\u0131t\u0131n\u0131 verdi. Ba\u015fka kriterlerin de bulundu\u011funu hat\u0131rlatt\u0131\u011f\u0131mda ise Ar-Ge merkezinin T\u00fcrkiye\u2019de olmas\u0131n\u0131n en \u00f6nemli ko\u015fullardan biri oldu\u011funu ve bunun mevzuatta yer ald\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/span><\/span><\/span><\/p>\n

\u0130\u015fte \u015fimdi as\u0131l tart\u0131\u015fmam\u0131z gereken konu bu!<\/span><\/span><\/span><\/p>\n

\u00a0<\/p>\n

30 Y\u0131ld\u0131r T\u00fcrkiye\u2019de \u00dcretiyor Ama Yetmiyor!<\/span><\/span><\/b><\/span><\/p>\n

\u00a0<\/p>\n

Hyundai T\u00fcrkiye\u2019ye d\u00fcn gelmedi. Yakla\u015f\u0131k 30 y\u0131ld\u0131r \u0130zmit\u2019te otomobil \u00fcretiyor. T\u00fcrk i\u015f\u00e7isi \u00e7al\u0131\u015ft\u0131r\u0131yor. T\u00fcrk yan sanayisinden par\u00e7a tedarik ediyor. T\u00fcrkiye\u2019den Avrupa\u2019ya otomobil ihra\u00e7 ediyor. \u00dcstelik \u015fimdi elektrikli otomobil \u00fcretimi i\u00e7in yeni bir d\u00f6neme haz\u0131rlan\u0131yor. IONIQ 3 ile T\u00fcrkiye\u2019nin elektrikli otomobil \u00fcretimindeki konumunu g\u00fc\u00e7lendirmeyi hedefliyor. Yani T\u00fcrkiye\u2019ye yat\u0131r\u0131m yapmaya devam ediyor. Peki b\u00fct\u00fcn bunlar\u0131n kar\u015f\u0131l\u0131\u011f\u0131 ne? \u201cAr-Ge merkeziniz T\u00fcrkiye\u2019de de\u011fil!\u201d<\/span><\/span><\/span><\/p>\n

T\u00fcrkiye\u2019de fabrika kurmak, \u00fcretim yapmak, binlerce ki\u015fiye i\u015f vermek, ihracat ger\u00e7ekle\u015ftirmek, \u00fclkeye d\u00f6viz kazand\u0131rmak yeterli de\u011fil mi? <\/span><\/span><\/span><\/p>\n

\u00a0<\/p>\n

Bir otomobilin T\u00fcrkiye\u2019de \u00fcretilmesinden daha \u00f6nemli ne olabilir?<\/span><\/span><\/span><\/p>\n

Elbette Ar-Ge faaliyetlerinin T\u00fcrkiye\u2019de yap\u0131lmas\u0131n\u0131 te\u015fvik etmek gerekir. Ancak bunun y\u00f6ntemi, T\u00fcrkiye\u2019de zaten \u00fcretim yapan \u015firketlerin rekabet g\u00fcc\u00fcn\u00fc olumsuz etkilemek mi olmal\u0131?<\/span><\/span><\/span><\/p>\n

\u00a0<\/p>\n

Togg\u2019a Var, Hyunda\u0131\u2019ye Neden Yok?<\/span><\/span><\/b><\/span><\/p>\n

\u00a0<\/p>\n

\u00d6ncelikle \u015funu a\u00e7\u0131k\u00e7a s\u00f6yleyeyim. Togg\u2019a kar\u015f\u0131 de\u011filim. T\u00fcrkiye\u2019nin kendi otomobil markas\u0131na sahip olmas\u0131 \u00f6nemli bir sanayi hamlesidir. Ancak Togg\u2019u desteklemekle Togg\u2019u rakiplerinden korumak aras\u0131nda \u00e7ok \u00f6nemli bir fark var. Bug\u00fcn Togg m\u00fc\u015fterilerine sunulan s\u0131f\u0131r faizli, y\u00fcksek tutarl\u0131 ve uzun vadeli finansman kampanyalar\u0131, otomobil sat\u0131n alma kararlar\u0131nda ciddi avantaj yarat\u0131yor. \u00d6zellikle krediye eri\u015fimin zorla\u015ft\u0131\u011f\u0131, faiz oranlar\u0131n\u0131n y\u00fcksek seyretti\u011fi bir d\u00f6nemde finansman imk\u00e2n\u0131 neredeyse otomobilin kendisi kadar \u00f6nemli hale geldi.<\/span><\/span><\/span><\/p>\n

Peki ayn\u0131 \u00fclkede \u00fcretilen Hyundai IONIQ 3 i\u00e7in benzer ko\u015fullar neden ge\u00e7erli olmas\u0131n?<\/span><\/span><\/span><\/p>\n

Burada a\u00e7\u0131kl\u0131\u011fa kavu\u015fturulmas\u0131 gereken \u00f6nemli bir ayr\u0131nt\u0131 var.<\/span><\/span><\/span><\/p>\n

Togg\u2019un finansman kampanyalar\u0131n\u0131n ne kadar\u0131 bankalar\u0131n ticari tercihlerinden, ne kadar\u0131 \u00fcreticinin deste\u011finden, ne kadar\u0131 kamu kaynakl\u0131 avantajlardan olu\u015fuyor?<\/span><\/span><\/span><\/p>\n

Hyundai\u2019nin yararlanamad\u0131\u011f\u0131 d\u00fczenleme tam olarak hangisi?<\/span><\/span><\/span><\/p>\n

Bu iki uygulama ayn\u0131 mekanizman\u0131n par\u00e7as\u0131 m\u0131?<\/span><\/span><\/span><\/p>\n

Bunlar\u0131n a\u00e7\u0131klanmas\u0131 gerekiyor.<\/span><\/span><\/span><\/p>\n

Ancak Berkel\u2019in verdi\u011fi yan\u0131t bile T\u00fcrkiye\u2019de \u00fcretim yapan \u015firketler aras\u0131nda te\u015fviklere eri\u015fim a\u00e7\u0131s\u0131ndan sorgulanmas\u0131 gereken farkl\u0131l\u0131klar bulundu\u011funu g\u00f6steriyor.<\/span><\/span><\/span><\/p>\n

E\u011fer ayn\u0131 pazarda rekabet eden iki \u00fcreticiden biri belirli avantajlara ula\u015f\u0131rken di\u011feri yaln\u0131zca Ar-Ge merkezinin konumu nedeniyle d\u0131\u015far\u0131da kal\u0131yorsa, burada ciddi bir rekabet politikas\u0131 tart\u0131\u015fmas\u0131 vard\u0131r.<\/span><\/span><\/span><\/p>\n

\u00a0<\/p>\n

T\u00fcrk \u0130\u015f\u00e7isinin Eme\u011fi Ar-Ge Merkezinden Daha M\u0131 De\u011fersiz?<\/span><\/span><\/b><\/span><\/p>\n

\u00a0<\/p>\n

\u015eimdi bir d\u00fc\u015f\u00fcnelim. \u0130zmit\u2019te Hyundai fabrikas\u0131nda \u00e7al\u0131\u015fan i\u015f\u00e7i de T\u00fcrk. Gemlik\u2019te Togg fabrikas\u0131nda \u00e7al\u0131\u015fan i\u015f\u00e7i de T\u00fcrk. Her iki fabrika da T\u00fcrkiye\u2019de \u00fcretim yap\u0131yor. Her ikisi de T\u00fcrkiye ekonomisine katk\u0131da bulunuyor. \u00dcstelik Hyundai, \u00fcretiminin \u00f6nemli b\u00f6l\u00fcm\u00fcn\u00fc ihra\u00e7 ederek T\u00fcrkiye\u2019ye d\u00f6viz kazand\u0131ran k\u00f6kl\u00fc bir \u00fcretici.<\/span><\/span><\/span><\/p>\n

\u00a0<\/p>\n

Togg ise bug\u00fcne kadar a\u011f\u0131rl\u0131kl\u0131 olarak i\u00e7 pazarda faaliyet g\u00f6sterdi. Elbette iki \u015firketin i\u015f modelleri ve teknoloji geli\u015ftirme faaliyetleri farkl\u0131 olabilir. Ama T\u00fcrkiye\u2019nin otomotiv sanayisi a\u00e7\u0131s\u0131ndan as\u0131l hedefi ne olmal\u0131? \u00dcretimi art\u0131rmak m\u0131? \u0130hracat\u0131 b\u00fcy\u00fctmek mi? \u0130stihdam yaratmak m\u0131? Yoksa belirli \u015firketleri di\u011ferlerinden daha avantajl\u0131 hale getirmek mi?<\/span><\/span><\/span><\/p>\n

\u00a0<\/p>\n

T\u00fcrkiye\u2019nin sanayi politikas\u0131, markalar\u0131n pasaportuna g\u00f6re de\u011fil, \u00fclkeye sa\u011flad\u0131klar\u0131 katma de\u011fere g\u00f6re \u015fekillenmeli.<\/span><\/span><\/b><\/span><\/p>\n

\u00a0<\/p>\n

Yabanc\u0131 Yat\u0131r\u0131mc\u0131ya Verilen Mesaj Ne?<\/span><\/span><\/b><\/span><\/p>\n

\u00a0<\/p>\n

Meselenin bir ba\u015fka boyutu daha var. T\u00fcrkiye y\u0131llard\u0131r uluslararas\u0131 otomobil \u00fcreticilerini yeni yat\u0131r\u0131mlar i\u00e7in \u00fclkeye davet ediyor. Elektrikli otomobil \u00fcretiminin artmas\u0131n\u0131, yeni fabrikalar kurulmas\u0131n\u0131, ihracat\u0131n b\u00fcy\u00fcmesini istiyoruz. Peki Hyundai gibi 30 y\u0131ll\u0131k bir yat\u0131r\u0131mc\u0131ya verilen mesaj ne?<\/span><\/span><\/span><\/p>\n

\u201cT\u00fcrkiye\u2019de \u00fcretim yapabilirsiniz ama baz\u0131 avantajlardan yararlanmak i\u00e7in Ar-Ge merkezinizi de buraya ta\u015f\u0131mal\u0131s\u0131n\u0131z.\u201d<\/span><\/span><\/span><\/p>\n

Ar-Ge yat\u0131r\u0131mlar\u0131n\u0131n T\u00fcrkiye\u2019ye gelmesi elbette de\u011ferli.<\/span><\/span><\/span><\/p>\n

Ancak bu \u015fart\u0131n hangi desteklerde, hangi gerek\u00e7elerle ve hangi \u00fcreticilere uyguland\u0131\u011f\u0131n\u0131n \u015feffaf bi\u00e7imde ortaya konulmas\u0131 gerekiyor.<\/span><\/span><\/span><\/p>\n

\u00c7\u00fcnk\u00fc yat\u0131r\u0131mc\u0131 a\u00e7\u0131s\u0131ndan en \u00f6nemli konulardan biri \u00f6ng\u00f6r\u00fclebilirliktir.<\/span><\/span><\/span><\/p>\n

Kurallar\u0131n a\u00e7\u0131k, anla\u015f\u0131l\u0131r ve b\u00fct\u00fcn \u00fcreticiler i\u00e7in adil olmas\u0131 gerekir.<\/span><\/span><\/span><\/p>\n

Aksi halde T\u00fcrkiye\u2019ye yeni yat\u0131r\u0131m \u00e7ekmeye \u00e7al\u0131\u015f\u0131rken mevcut yat\u0131r\u0131mc\u0131lar\u0131n kafas\u0131nda soru i\u015faretleri yarat\u0131r\u0131z.<\/span><\/span><\/span><\/p>\n

\u00a0<\/p>\n

Hyundai \u00dcvey Evlat M\u0131?<\/span><\/span><\/b><\/span><\/p>\n

\u00a0<\/p>\n

\u015eimdi kafalarda olu\u015fan sorular\u0131 \u015f\u00f6yle s\u0131ralayal\u0131m… <\/span><\/span><\/span><\/p>\n

T\u00fcrkiye\u2019de \u00fcretilen elektrikli otomobiller i\u00e7in sa\u011flanan desteklerin kriterleri nelerdir? Ar-Ge merkezinin T\u00fcrkiye\u2019de bulunmas\u0131 hangi d\u00fczenlemenin \u015fart\u0131d\u0131r? Hyundai\u2019nin yararlanamad\u0131\u011f\u0131 avantaj\u0131n kapsam\u0131 nedir? Togg\u2019a sunulan finansman ko\u015fullar\u0131 ile di\u011fer yerli \u00fcretim ara\u00e7lara sunulan ko\u015fullar aras\u0131nda nas\u0131l bir fark vard\u0131r?<\/span><\/span><\/span><\/p>\n

\u00a0<\/p>\n

Ve en \u00f6nemlisi:<\/span><\/span><\/b><\/span><\/p>\n

T\u00fcrkiye\u2019de 30 y\u0131ld\u0131r \u00fcretim yapan Hyundai, devletin g\u00f6z\u00fcnde Togg ile e\u015fit ko\u015fullarda rekabet edebiliyor mu? Bu sorulara a\u00e7\u0131k ve somut yan\u0131tlar bekliyoruz. \u00c7\u00fcnk\u00fc burada yaln\u0131zca iki otomobil markas\u0131n\u0131 kar\u015f\u0131la\u015ft\u0131rm\u0131yoruz. T\u00fcrkiye\u2019nin sanayi politikas\u0131n\u0131, yat\u0131r\u0131m ortam\u0131n\u0131 ve rekabet anlay\u0131\u015f\u0131n\u0131 sorguluyoruz.<\/span><\/span><\/span><\/p>\n

\u00a0<\/p>\n

Togg\u2019u Koruyal\u0131m Derken T\u00fcrkiye\u2019deki \u00dcretimi Cezaland\u0131rmay\u0131n!<\/span><\/span><\/b><\/span><\/p>\n

\u00a0<\/p>\n

T\u00fcrkiye\u2019nin Togg\u2019a ihtiyac\u0131 var. Ama Hyundai\u2019ye de ihtiyac\u0131 var. Ford\u2019a, Toyota\u2019ya, Renault\u2019ya ve T\u00fcrkiye\u2019de \u00fcretim yapan di\u011fer otomotiv \u015firketlerine de ihtiyac\u0131 var. T\u00fcrkiye\u2019nin otomotivdeki g\u00fcc\u00fc tek bir markadan de\u011fil, y\u0131llar i\u00e7inde olu\u015fan \u00fcretim ve tedarik ekosisteminden geliyor. Bu nedenle bir markaya avantaj sa\u011flarken di\u011ferlerinin rekabet ko\u015fullar\u0131n\u0131 zorla\u015ft\u0131rabilecek d\u00fczenlemeler son derece dikkatli de\u011ferlendirilmeli. Togg\u2019u desteklemek, di\u011fer \u00fcreticileri ikinci plana atmak anlam\u0131na gelmemeli.<\/span><\/span><\/span><\/p>\n

\u00a0<\/p>\n

Yerli markay\u0131 koruma anlay\u0131\u015f\u0131, T\u00fcrkiye\u2019de \u00fcretim yapan di\u011fer \u015firketlerin \u00fcvey evlat muamelesi g\u00f6rd\u00fc\u011f\u00fc bir sisteme d\u00f6n\u00fc\u015fmemeli.<\/span><\/span><\/b><\/span><\/p>\n

\u00a0<\/p>\n

Murat Berkel\u2019in a\u00e7\u0131klamas\u0131 sonras\u0131nda art\u0131k bu sorunun yan\u0131t\u0131n\u0131 bekliyorum:<\/span><\/span><\/span><\/p>\n

\u00a0<\/p>\n

Hyundai T\u00fcrkiye\u2019nin 30 y\u0131ll\u0131k evlad\u0131 m\u0131, yoksa Ar-Ge merkezi yurt d\u0131\u015f\u0131nda diye \u00fcvey evlad\u0131 m\u0131?<\/span><\/span><\/span><\/p>\n

T\u00fcrkiye’de \u00fcretim yapan bir \u015firketin yaratt\u0131\u011f\u0131 istihdam, ihracat ve katma de\u011fer, devletin destek politikas\u0131nda neden tek ba\u015f\u0131na yeterli g\u00f6r\u00fclm\u00fcyor?<\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Otomobil Gazetesi edit\u00f6r\u00fc Ahmet \u00c7elik’in bu haftaki yaz\u0131s\u0131…<\/p>\n<\/div>","protected":false},"author":1,"featured_media":-999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"_links":{"self":[{"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/posts\/539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/comments?post=539"}],"version-history":[{"count":0,"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/posts\/539\/revisions"}],"wp:attachment":[{"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/media?parent=539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/categories?post=539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/tags?post=539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}