{"id":508,"date":"2026-09-20T17:01:07","date_gmt":"2026-09-20T14:01:07","guid":{"rendered":"https:\/\/otodergi.com\/index.php\/2026\/09\/20\/swm-turkiyedeki-uretimine-son-verdi\/"},"modified":"2026-09-20T17:01:07","modified_gmt":"2026-09-20T14:01:07","slug":"swm-turkiyedeki-uretimine-son-verdi","status":"publish","type":"post","link":"https:\/\/otodergi.com\/index.php\/2026\/09\/20\/swm-turkiyedeki-uretimine-son-verdi\/","title":{"rendered":"SWM T\u00fcrkiye\u2019deki \u00fcretimine son verdi!.."},"content":{"rendered":"
\"SWM<\/div>

T\u00fcrkiye\u2019ye b\u00fcy\u00fck hedeflerle giren \u00c7inli SWM\u2019nin Eski\u015fehir\u2019deki \u00fcretim maceras\u0131 k\u0131sa s\u00fcrd\u00fc. SWM, ATMO Group ve Urzema Holding\u2019in \u00fc\u00e7l\u00fc yap\u0131s\u0131yla hayata ge\u00e7irilen projede SWM d\u00f6nemi sona erdi. \u00c7inli \u00fcreticinin GSR2 standartlar\u0131n\u0131 kar\u015f\u0131layan ve gerekli tip onaylar\u0131na sahip yeni ara\u00e7lar\u0131 sa\u011flayamamas\u0131 ortakl\u0131\u011f\u0131n sona ermesindeki temel nedenlerden biri oldu.<\/span><\/span><\/span><\/p>\n

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SWM\u2019nin T\u00fcrkiye yolculu\u011fu 2023 y\u0131l\u0131n\u0131n sonunda olduk\u00e7a iddial\u0131 a\u00e7\u0131klamalarla ba\u015flam\u0131\u015ft\u0131.<\/span><\/span><\/span><\/p>\n

\u00c7inli Shineray Group b\u00fcnyesindeki SWM Motors, ATMO Group distrib\u00fct\u00f6rl\u00fc\u011f\u00fcnde T\u00fcrkiye pazar\u0131na giri\u015f yapt\u0131. \u0130stanbul\u2019da d\u00fczenlenen ilk bas\u0131n toplant\u0131s\u0131nda SWM Deniza\u015f\u0131r\u0131 \u00dclkeler Genel M\u00fcd\u00fcr\u00fc Li Guo ve ATMO Group T\u00fcrkiye CEO\u2019su Anton Chernov gazetecilerin kar\u015f\u0131s\u0131na \u00e7\u0131kt\u0131.<\/span><\/span><\/span><\/p>\n

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T\u00fcrkiye\u2019nin SWM i\u00e7in stratejik bir pazar oldu\u011fu anlat\u0131ld\u0131. \u0130lk etapta G01 ve G01F modelleri sat\u0131\u015fa sunuldu. ATMO y\u00f6netimi 2024 y\u0131l\u0131nda bayi a\u011f\u0131n\u0131 b\u00fcy\u00fctmekten ve k\u0131sa s\u00fcrede d\u00f6rt yeni modeli daha T\u00fcrkiye\u2019ye getirmekten s\u00f6z ediyordu.<\/span><\/span><\/span><\/p>\n

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Ancak SWM\u2019nin T\u00fcrkiye plan\u0131 k\u0131sa s\u00fcre sonra sadece ithalat ve distrib\u00fct\u00f6rl\u00fc\u011f\u00fcn \u00e7ok \u00f6tesine ge\u00e7ti.<\/span><\/span><\/span><\/p>\n

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\u00dc\u00c7 SACAYA\u011eI: SWM, ATMO VE URZEMA<\/span><\/span><\/b><\/span><\/p>\n

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T\u00fcrkiye\u2019de \u00fcretim projesi \u00fc\u00e7 \u00f6nemli ortak \u00fczerine kuruldu.<\/span><\/span><\/span><\/p>\n

Birinci ayakta otomobilleri ve markay\u0131 sa\u011flayan SWM Motors, ikinci ayakta T\u00fcrkiye\u2019de distrib\u00fct\u00f6rl\u00fck ve ticari operasyonu y\u00fcr\u00fcten ATMO Group, \u00fc\u00e7\u00fcnc\u00fc ayakta ise \u00fcretim ve sanayi tecr\u00fcbesiyle Urzema Holding bulunuyordu. ATMO Group ile Urzema Holding\u2019in ortakl\u0131\u011f\u0131yla Urzat Otomotiv A.\u015e. olu\u015fturuldu. \u00dcretim merkezi olarak da otomotiv sanayisinde tarihi bir yere sahip Eski\u015fehir se\u00e7ildi.<\/span><\/span><\/span><\/p>\n

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Projenin ortaklar\u0131 o g\u00fcnlerde olduk\u00e7a iddial\u0131yd\u0131.<\/span><\/span><\/b><\/span><\/p>\n

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\u0130lk a\u015famada yakla\u015f\u0131k 20-25 bin adetlik y\u0131ll\u0131k \u00fcretimden s\u00f6z edilirken, uzun vadede kapasitenin \u00e7ok daha yukar\u0131 ta\u015f\u0131nmas\u0131 hedefleniyordu. Urzema Holding CEO\u2019su Murat Erta\u015f daha ileri a\u015famalarda y\u0131ll\u0131k 200-250 bin adetlik kapasite hedefini dahi a\u00e7\u0131kl\u0131yordu.<\/span><\/span><\/span><\/p>\n

Ama\u00e7 yaln\u0131zca T\u00fcrkiye\u2019ye otomobil \u00fcretmek de\u011fildi. Eski\u015fehir\u2019in Balkanlar ve \u00e7evre \u00fclkeler i\u00e7in bir ihracat \u00fcss\u00fc haline getirilmesi planlan\u0131yordu.<\/span><\/span><\/span><\/p>\n

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\u00c7\u0130NL\u0130LER\u0130N \u00dcRET\u0130M MERKEZ\u0130 ESK\u0130\u015eEH\u0130R OLACAKTI<\/span><\/span><\/b><\/span><\/p>\n

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Urzat projesinin hedefi SWM ile de s\u0131n\u0131rl\u0131 de\u011fildi. Planlara g\u00f6re SWM G01 Pro ile ba\u015flayan \u00fcretime G03F ve daha sonra bir MPV modeli eklenecekti. Di\u011fer \u00c7inli marka JAC\u2019\u0131n elektrikli E30X modeli de Eski\u015fehir\u2019de \u00fcretilecekti. ATMO Group CEO\u2019su Anton Chernov o d\u00f6nemde projenin hedefini olduk\u00e7a \u00e7arp\u0131c\u0131 bir ifadeyle ortaya koyuyor ve \u00c7inli markalar\u0131n otomotivde sahip oldu\u011fu g\u00fc\u00e7 merkezini Urzat projesiyle Eski\u015fehir\u2019e ta\u015f\u0131mak istediklerini s\u00f6yl\u00fcyordu. Urzema Holding taraf\u0131nda da hedef T\u00fcrkiye\u2019de g\u00fc\u00e7l\u00fc bir yerli tedarik zinciri olu\u015fturmak ve Eski\u015fehir\u2019i farkl\u0131 global markalara \u00fcretim yapabilecek bir merkez haline getirmekti. K\u0131sacas\u0131 ortaya konulan proje bir montaj operasyonundan \u00e7ok daha fazlas\u0131n\u0131 vaat ediyordu.<\/span><\/span><\/span><\/p>\n

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G01 PRO \u00dcRET\u0130M BANDINA \u00c7IKTI<\/span><\/span><\/b><\/span><\/p>\n

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Plan sonunda somutla\u015ft\u0131. Eski\u015fehir Organize Sanayi B\u00f6lgesi\u2019nde ger\u00e7ekle\u015ftirilen test \u00fcretimlerinin ard\u0131ndan SWM G01 Pro\u2019nun seri \u00fcretimine Aral\u0131k 2025 itibar\u0131yla ge\u00e7ildi.<\/span><\/span><\/span><\/p>\n

Yerli \u00fcretim G01 Pro daha sonra T\u00fcrkiye\u2019deki showroomlarda sat\u0131\u015fa sunuldu. ATMO Group, seri \u00fcretime ge\u00e7ildi\u011fini duyururken T\u00fcrkiye\u2019deki yat\u0131r\u0131m\u0131 \u201cuzun vadeli stratejik yat\u0131r\u0131m\u201d olarak tan\u0131ml\u0131yordu. Hen\u00fcz birka\u00e7 ay \u00f6nce gelecek planlar\u0131 yap\u0131l\u0131yor, yeni SWM modellerinin \u00fcretim band\u0131na al\u0131nmas\u0131 ve Eski\u015fehir\u2019in ihracat merkezi haline gelmesi konu\u015fuluyordu. Fakat hesaplar tutmad\u0131.<\/span><\/span><\/span><\/p>\n

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GSR2 VE T\u0130P ONAYI DUVARINA TAKILDI<\/span><\/span><\/b><\/span><\/p>\n

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Projenin ortaklar\u0131ndan do\u011frudan ald\u0131\u011f\u0131m\u0131z bilgilere g\u00f6re, SWM ile y\u00fcr\u00fct\u00fclen i\u015f birli\u011finin sona gelmesindeki temel sorunlardan biri \u00c7inli \u00fcreticinin yeni d\u00f6nem ara\u00e7lar\u0131n\u0131 T\u00fcrkiye\u2019nin istedi\u011fi teknik \u015fartlara uygun \u015fekilde sa\u011flayamamas\u0131 oldu. \u00d6zellikle GSR2 g\u00fcvenlik gereklilikleri ve tip onay\u0131, s\u00fcrecin kritik ba\u015fl\u0131klar\u0131 haline geldi. T\u00fcrkiye\u2019nin Avrupa ile paralel uygulad\u0131\u011f\u0131 yeni g\u00fcvenlik d\u00fczenlemeleri art\u0131k otomobillerde \u00e7ok say\u0131da geli\u015fmi\u015f g\u00fcvenlik ve s\u00fcr\u00fc\u015f destek sistemini zorunlu k\u0131l\u0131yor. SWM taraf\u0131n\u0131n T\u00fcrkiye\u2019de sat\u0131lmas\u0131 ve \u00fcretilmesi planlanan yeni ara\u00e7larda gerekli GSR2 \u015fartlar\u0131n\u0131 ve tip onay\u0131 s\u00fcrecini kar\u015f\u0131layamamas\u0131, \u00fc\u00e7l\u00fc yap\u0131n\u0131n devam\u0131n\u0131 giderek zorla\u015ft\u0131rd\u0131.<\/span><\/span><\/span><\/p>\n

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SWM \u0130\u00c7\u0130N ESK\u0130\u015eEH\u0130R’DE PERDE KAPANDI<\/span><\/span><\/b><\/span><\/p>\n

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Otomobil Gazetesi’nin ald\u0131\u011f\u0131 bilgiye g\u00f6re SWM ile y\u00fcr\u00fct\u00fclen \u00fcretim i\u015f birli\u011fi sona erdi ve Eski\u015fehir’deki SWM \u00fcretimi kapand\u0131. B\u00f6ylece T\u00fcrkiye’ye 2023 sonunda b\u00fcy\u00fck hedeflerle giren SWM’nin yolculu\u011fu, birka\u00e7 y\u0131l i\u00e7erisinde ithalattan yerli \u00fcretime, yerli \u00fcretimden de fabrikan\u0131n kapanmas\u0131na uzanan s\u0131ra d\u0131\u015f\u0131 bir hik\u00e2yeye d\u00f6n\u00fc\u015ft\u00fc. Daha dikkat \u00e7ekici olan ise \u00fcretim d\u00f6neminin ola\u011fan\u00fcst\u00fc k\u0131sa s\u00fcrmesi. Aral\u0131k 2025’te seri \u00fcretime ge\u00e7ildi\u011fi a\u00e7\u0131klanan G01 Pro’nun ard\u0131ndan yeni modellerin gelece\u011fi konu\u015fulurken, SWM’nin Eski\u015fehir \u00fcretimi bir y\u0131l\u0131 bile doldurmadan sona geldi.<\/span><\/span><\/span><\/p>\n

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PEK\u0130 \u015e\u0130MD\u0130 NE OLACAK?<\/span><\/span><\/b><\/span><\/p>\n

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SWM’nin \u00e7ekilmesi asl\u0131nda Eski\u015fehir’deki projenin gelece\u011fi a\u00e7\u0131s\u0131ndan daha b\u00fcy\u00fck bir soruyu da beraberinde getiriyor. \u00c7\u00fcnk\u00fc burada kapanan yaln\u0131zca bir otomobil markas\u0131n\u0131n \u00fcretim hatt\u0131 de\u011fil. SWM, ATMO Group ve Urzema Holding \u00fc\u00e7l\u00fcs\u00fc T\u00fcrkiye’yi \u00c7inli markalar\u0131n b\u00f6lgesel \u00fcretim merkezi haline getirme hedefiyle yola \u00e7\u0131km\u0131\u015ft\u0131.<\/span><\/span><\/span><\/p>\n

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\u015eimdi \u00fc\u00e7 sacaya\u011f\u0131ndan biri eksildi.<\/span><\/span><\/b><\/span><\/p>\n

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Ancak Urzat’\u0131n \u00fcretim altyap\u0131s\u0131, ATMO Group’un otomotiv da\u011f\u0131t\u0131m tecr\u00fcbesi ve Urzema Holding’in sanayi altyap\u0131s\u0131 h\u00e2l\u00e2 ortada duruyor. Dolay\u0131s\u0131yla bundan sonra g\u00f6zler ATMO Group ve Urzema Holding’e \u00e7evrilecek. SWM’nin b\u0131rakt\u0131\u011f\u0131 \u00fcretim kapasitesi ba\u015fka bir \u00c7inli markayla m\u0131 doldurulacak? JAC projesi planland\u0131\u011f\u0131 \u015fekilde devam edecek mi? Yoksa Urzat’\u0131n \u00c7inli markalar\u0131 T\u00fcrkiye’de \u00fcretme projesinde daha kapsaml\u0131 bir de\u011fi\u015fiklik mi yap\u0131lacak? Bunlar \u00f6n\u00fcm\u00fczdeki g\u00fcnlerde yan\u0131t\u0131 aranacak sorular. Ama bug\u00fcn itibar\u0131yla kesin olan bir \u015fey var: T\u00fcrkiye’ye b\u00fcy\u00fck hedeflerle gelen, Eski\u015fehir’i \u00fcretim \u00fcss\u00fc olarak se\u00e7en ve yerli G01 Pro’yu \u00fcretim band\u0131ndan indiren SWM i\u00e7in T\u00fcrkiye’deki yerli \u00fcretim maceras\u0131nda kepenk kapand\u0131.<\/span><\/span><\/span><\/p>\n

\u0130\u015fin bir ba\u015fka enteresan taraf\u0131 da; elde kalan SWM\u2019lerin \u015fu s\u0131ralarda Oto Merkezi\u2019nde 2.el ara\u00e7 olarak sat\u0131l\u0131yor olmas\u0131… <\/span><\/span><\/span><\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00fcrkiye\u2019ye b\u00fcy\u00fck hedeflerle giren \u00c7inli SWM\u2019nin Eski\u015fehir\u2019deki \u00fcretim maceras\u0131 k\u0131sa s\u00fcrd\u00fc. SWM, ATMO Group ve Urzema Holding\u2019in \u00fc\u00e7l\u00fc yap\u0131s\u0131yla hayata ge\u00e7irilen projede SWM d\u00f6nemi sona erdi. \u0130\u015fte, Otomobil Gazetesi\u2019nin \u00f6zel haberi…<\/p>\n<\/div>","protected":false},"author":1,"featured_media":-999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler"],"_links":{"self":[{"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/posts\/508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/comments?post=508"}],"version-history":[{"count":0,"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/posts\/508\/revisions"}],"wp:attachment":[{"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/media?parent=508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/categories?post=508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/tags?post=508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}