{"id":461,"date":"2026-08-23T19:11:54","date_gmt":"2026-08-23T16:11:54","guid":{"rendered":"https:\/\/otodergi.com\/index.php\/2026\/08\/23\/yili-pazar-payimizi-artirarak-kapatmayi-hedefliyoruz\/"},"modified":"2026-08-23T19:11:54","modified_gmt":"2026-08-23T16:11:54","slug":"yili-pazar-payimizi-artirarak-kapatmayi-hedefliyoruz","status":"publish","type":"post","link":"https:\/\/otodergi.com\/index.php\/2026\/08\/23\/yili-pazar-payimizi-artirarak-kapatmayi-hedefliyoruz\/","title":{"rendered":"Y\u0131l\u0131 pazar pay\u0131m\u0131z\u0131 art\u0131rarak kapatmay\u0131 hedefliyoruz\u201d"},"content":{"rendered":"
\"Y\u0131l\u0131<\/div>

\u201cYeni Hilux ve Yeni RAV4 Hybrid Toyota\u2019n\u0131n marka de\u011ferine g\u00fc\u00e7 kat\u0131yor\u201d<\/span><\/b><\/span><\/span><\/p>\n

\u201cHilux ve RAV4 Hybrid, otomotiv sekt\u00f6r\u00fcnde global ikonlar haline gelmi\u015f iki model. Her nesliyle segmentinin referans noktas\u0131 olarak kabul ediliyor. Hilux ve RAV4, bizim i\u00e7in sat\u0131\u015f adetlerinin \u00f6tesinde markam\u0131za de\u011fer katan, Toyota\u2019n\u0131n farkl\u0131 alanlardaki g\u00fcc\u00fcn\u00fc ve kimli\u011fini temsil eden iki ikonik model. Her jenerasyonda oldu\u011fu gibi bu modeller hem global olarak hem de T\u00fcrkiye\u2019de m\u00fc\u015fterilerimizden yo\u011fun talep g\u00f6r\u00fcyor. Hilux, T\u00fcrkiye\u2019de de segmentinde liderlik konumunu uzun y\u0131llard\u0131r kan\u0131tlam\u0131\u015f durumda. Hem \u00f6zel hem de i\u015f ama\u00e7l\u0131 kullan\u0131mlarda tercih ediliyor. T\u00fcrkiye\u2019de 2004\u2019ten bu yana 70 bin adedin \u00fczerinde sat\u0131\u015f rakam\u0131yla Hilux, en \u00e7ok tercih edilen pick-up modeli olmay\u0131 ba\u015fard\u0131. Yeni nesliyle birlikte Hilux, daha premium bir noktada konumland\u0131r\u0131l\u0131yor. Standart 4×4 \u00e7eki\u015f sistemiyle sundu\u011fumuz bu modelden y\u0131l sonuna kadar 1000 adet satmay\u0131 hedefliyoruz.\u201d<\/span><\/span><\/span><\/p>\n

\u00a0<\/p>\n

\u201cSon \u00e7eyrekte sat\u0131\u015fa sunaca\u011f\u0131m\u0131z Toyota RAV4 Hybrid de, markam\u0131z\u0131n prestij modellerinden birisi. RAV4, hem Avrupa hem globalde Toyota\u2019n\u0131n en \u00e7ok tercih edilen SUV modeli olmaya devam ederken 2025 y\u0131l\u0131nda d\u00fcnyan\u0131n bir numaral\u0131 modeli olarak iddias\u0131n\u0131 daha da artt\u0131rd\u0131. T\u00fcrkiye’de model duyurusunu ger\u00e7ekle\u015ftirdi\u011fimiz andan itibaren de son derece g\u00fc\u00e7l\u00fc bir m\u00fc\u015fteri ilgisiyle kar\u015f\u0131la\u015ft\u0131k. Ancak global talebin y\u00fcksek olmas\u0131 nedeniyle s\u0131n\u0131rl\u0131 say\u0131da ara\u00e7 temin edebiliyoruz. Bu do\u011frultuda T\u00fcrkiye’ye ayr\u0131lan ara\u00e7 adedini art\u0131rabilmek i\u00e7in \u00e7al\u0131\u015fmalar\u0131m\u0131z devam ediyor.\u201d<\/span><\/span><\/span><\/p>\n

\u00a0<\/p>\n

\u201cHilux\u2019\u0131n g\u00fcc\u00fcn\u00fc sat\u0131\u015f sonras\u0131 hizmetlerle tamaml\u0131yoruz\u201d <\/span><\/b><\/span><\/span><\/p>\n

\u201cPick-up pazar\u0131nda yeni oyuncular\u0131n ve fiyat rekabetinin artmas\u0131 elbette pazar\u0131 hareketlendirecektir. Fiyat avantaj\u0131 her zaman kendisine belirli bir m\u00fc\u015fteri kitlesi yarat\u0131r. Ancak \u00f6zellikle ticari ara\u00e7 m\u00fc\u015fterisinin tercihinde yaln\u0131zca sat\u0131n alma fiyat\u0131 belirleyici de\u011fil. Arac\u0131n dayan\u0131kl\u0131l\u0131\u011f\u0131, sat\u0131\u015f sonras\u0131 hizmetler, yedek par\u00e7a bulunabilirli\u011fi ve gerekti\u011finde ne kadar h\u0131zl\u0131 yeniden yola \u00e7\u0131kabilece\u011fi \u00e7ok \u00f6nemli. \u00c7\u00fcnk\u00fc ticari arac\u0131n tekeri d\u00f6nd\u00fck\u00e7e sahibi para kazan\u0131yor, ara\u00e7 durdu\u011funda i\u015f de duruyor. Hilux\u2019\u0131n en b\u00fcy\u00fck g\u00fc\u00e7lerinden biri de burada ortaya \u00e7\u0131k\u0131yor. Bug\u00fcn Hilux, madencilik ve enerji gibi son derece a\u011f\u0131r \u00e7al\u0131\u015fma ko\u015fullar\u0131ndan \u015fehir i\u00e7indeki \u00f6zel kullan\u0131ma kadar \u00e7ok geni\u015f bir m\u00fc\u015fteri kitlesine hitap ediyor. Madencilikte y\u00fczlerce metre yerin alt\u0131nda \u00e7ok zorlu ko\u015fullarda \u00e7al\u0131\u015fan Hilux\u2019lar oldu\u011fu gibi, son iki nesilde artan konfor seviyesiyle g\u00fcnl\u00fck kullan\u0131m i\u00e7in tercih eden, kad\u0131n kullan\u0131c\u0131lar\u0131n da dahil oldu\u011fu yeni bir m\u00fc\u015fteri kitlesi olu\u015ftu. Ayn\u0131 zamanda boyutlar\u0131 sayesinde otoyol ve k\u00f6pr\u00fc ge\u00e7i\u015flerinde 1. s\u0131n\u0131f ara\u00e7 olarak de\u011ferlendirilmesinin de avantajlar\u0131na sahip. Bu sayede Hilux, bir otomobil gibi t\u00fcm k\u00f6pr\u00fc, t\u00fcnel ve otoyollardan ge\u00e7ebiliyor.<\/span><\/span><\/span><\/p>\n

\u00a0<\/p>\n

Hilux\u2019\u0131n y\u0131llar i\u00e7erisinde kazand\u0131\u011f\u0131 dayan\u0131kl\u0131l\u0131k itibar\u0131, geni\u015fleyen kullan\u0131m alan\u0131 ve 10 y\u0131la kadar uzayan Toyota Garanti ON program\u0131 dahil g\u00fc\u00e7l\u00fc sat\u0131\u015f sonras\u0131 hizmetleriyle pick-up pazar\u0131ndaki g\u00fc\u00e7l\u00fc konumunu koruyaca\u011f\u0131na inan\u0131yoruz. Son 4.5 y\u0131lda sat\u0131lan pick-up\u2019lar\u0131n yakla\u015f\u0131k y\u00fczde 40\u2019\u0131n\u0131 Hilux olu\u015fturuyor. Bu ara\u00e7, uzun y\u0131llard\u0131r segmentinin en \u00f6nemli modellerinden biri ve y\u0131ll\u0131k 4-5 bin adetlik sat\u0131\u015f potansiyeline sahip. Gelecek sene de alokasyonlara ba\u011fl\u0131 olarak ne kadar bulabilirsek o kadar getirece\u011fiz.\u201d<\/span><\/span><\/span><\/p>\n

\u00a0<\/p>\n

\u201cToyota yenilikleri h\u0131z kesmeden devam edecek\u201d<\/span><\/b><\/span><\/span><\/p>\n

\u201cYeni Hilux ve Yeni RAV4 Hybrid\u2019in \u00fcr\u00fcn gam\u0131m\u0131za kat\u0131lmas\u0131yla Toyota\u2019n\u0131n T\u00fcrkiye\u2019deki \u00fcr\u00fcn gam\u0131n\u0131 iki \u00e7ok \u00f6nemli modelle daha da g\u00fc\u00e7lendiriyoruz. Ancak yeniliklerimiz bunlarla s\u0131n\u0131rl\u0131 kalmayacak. Yo\u011fun \u00fcr\u00fcn takvimimizi, y\u0131l\u0131n son \u00e7eyre\u011finde sat\u0131\u015fa sunmay\u0131 planlad\u0131\u011f\u0131m\u0131z GR Yaris ile s\u00fcrd\u00fcrece\u011fiz. B\u00f6ylece 2026\u2019n\u0131n kalan d\u00f6neminde farkl\u0131 segmentlerde sunaca\u011f\u0131m\u0131z \u00f6nemli modellerle \u00fcr\u00fcn yelpazemizi yenilemeye devam edece\u011fiz. Her bir modelimiz kendi segmentinde iddial\u0131 ve Toyota markas\u0131na katt\u0131\u011f\u0131 de\u011ferle de \u00f6nemli bir rol \u00fcstleniyor.\u201d<\/span><\/span><\/span><\/p>\n

\u00a0<\/p>\n

Genel otomotiv pazar\u0131<\/span><\/b><\/span><\/span><\/p>\n

\u201cY\u0131la ba\u015flarken pazar\u0131n ge\u00e7ti\u011fimiz y\u0131la paralel, hatta bir miktar alt\u0131nda seyredece\u011fini \u00f6ng\u00f6r\u00fcyorduk. Ancak uluslararas\u0131 konjonkt\u00fcrde ya\u015fanan geli\u015fmeler, finansmana eri\u015fimde devam eden zorluklar ve t\u00fcketici davran\u0131\u015flar\u0131ndaki de\u011fi\u015fim \u00f6zellikle perakende talebi \u00fczerinde ciddi bir bask\u0131 olu\u015fturdu. Toplam pazar\u0131n h\u0131z\u0131nda bir d\u00fc\u015f\u00fc\u015f var. Temmuz ay\u0131nda y\u00fczde 25\u2019lik d\u00fc\u015f\u00fc\u015fle birlikte 84 binlere gerileyen bir pazar olu\u015ftu. \u0130lk 7 ay\u0131n ard\u0131ndan 640 bin adet civar\u0131nda bir pazar elde edildi. A\u011fustos ay\u0131nda da 75 bin seviyelerinde bir pazar olu\u015faca\u011f\u0131 sinyalleri var ve orada da bir d\u00fc\u015f\u00fc\u015f bekleniyor. Bug\u00fcnk\u00fc tablo devam ederse, toplam pazar 1 milyon 175 bin adetlere kadar gerileyecek gibi g\u00f6r\u00fcn\u00fcyor.\u201d<\/span><\/span><\/span><\/p>\n

\u00a0<\/p>\n

\u201cToyota olarak y\u0131l\u0131 pazar pay\u0131m\u0131z\u0131 art\u0131rarak kapatmay\u0131 hedefliyoruz\u201d<\/span><\/b><\/span><\/span><\/p>\n

\u201cPazardaki daralmaya ra\u011fmen Toyota olarak g\u00fc\u00e7l\u00fc konumumuzu s\u00fcrd\u00fcr\u00fcyoruz. Toyota olarak ilk 7 ayda 39 bin 43 adet binek ve 6 bin 896 adet hafif ticari ara\u00e7 olmak \u00fczere toplam 45 bin 939 adetlik sat\u0131\u015f ger\u00e7ekle\u015ftirdik ve y\u00fczde 7.2 pazar pay\u0131na ula\u015ft\u0131k. Toyota olarak y\u0131la \u00e7ok h\u0131zl\u0131 ba\u015flam\u0131\u015ft\u0131k ve Ocak ay\u0131nda y\u00fczde 11.6 pazar pay\u0131yla ikinci s\u0131raya oturmu\u015ftuk. \u015eubat ve Mart aylar\u0131nda da bu ikincili\u011fi koruduk. Ancak Toyota \u00fcst \u00fcste 7 y\u0131ld\u0131r d\u00fcnyan\u0131n en \u00e7ok tercih edilen markas\u0131, dolay\u0131s\u0131yla global \u00f6l\u00e7ekte Toyota modellerine \u00e7ok y\u00fcksek bir talep var. Hangi \u00fclkenin ne kadar alokasyon alaca\u011f\u0131 ve ara\u00e7lar\u0131n daha \u00e7ok talep olan pazarlara kayd\u0131r\u0131lmas\u0131 konusu Toyota\u2019da \u00e7ok ya\u015fanan bir durum. Sonraki aylarda biraz alokasyon s\u0131k\u0131nt\u0131s\u0131, biraz da artan maliyetlerin fiyatlara yans\u0131mas\u0131 s\u0131k\u0131nt\u0131s\u0131n\u0131 ya\u015fad\u0131k. Ge\u00e7en y\u0131la g\u00f6re ya\u015fad\u0131\u011f\u0131m\u0131z d\u00fc\u015f\u00fc\u015f\u00fcn, pazar\u0131n genel daralmas\u0131 d\u0131\u015f\u0131nda bizden kaynaklanan b\u00f6l\u00fcm\u00fc bununla ilgili. Y\u0131l\u0131n geri kalan k\u0131sm\u0131nda da ara\u00e7 alma sava\u015f\u0131 devam ediyor. Toyota\u2019da her \u00fclke daha fazla ara\u00e7 almaya \u00e7al\u0131\u015f\u0131r. Asl\u0131nda T\u00fcrkiye\u2019de 100 bin adedin \u00fczerinde bir sat\u0131\u015f potansiyelimiz bulunuyor. Ancak mevcut pazar ko\u015fullar\u0131 ve ara\u00e7 bulunabilirli\u011fini birlikte de\u011ferlendirdi\u011fimizde, yeterli \u00fcr\u00fcn tedarik edebilirsek 2026 y\u0131l\u0131n\u0131 yakla\u015f\u0131k 85 bin adetlik sat\u0131\u015fla tamamlamay\u0131 \u00f6ng\u00f6r\u00fcyoruz. Ge\u00e7ti\u011fimiz y\u0131la g\u00f6re bir fark olacak ancak Toyota olarak iyi bir yerde y\u0131l\u0131 kapataca\u011f\u0131m\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcyoruz. Piyasalarda bir de\u011fi\u015fiklik olmazsa d\u00fc\u015fen pazar i\u00e7erisinde bizim daha az d\u00fc\u015f\u00fc\u015f\u00fcm\u00fcz\u00fcn bize bir miktar pazar pay\u0131 kazand\u0131raca\u011f\u0131 y\u00f6n\u00fcnde beklentimiz var.\u201d<\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Yeni Hilux ve RAV4 lansman\u0131nda konu\u015fma yapan Toyota T\u00fcrkiye Pazarlama ve Sat\u0131\u015f A.\u015e. CEO\u2019su Ali Haydar Bozkurt hem Pazar hem de Toyota T\u00fcrkiye \u00f6zelinde a\u00e7\u0131klamalar yapt\u0131. \u0130\u015fte o a\u00e7\u0131klamalar…<\/p>\n<\/div>","protected":false},"author":1,"featured_media":-999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler"],"_links":{"self":[{"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/posts\/461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/comments?post=461"}],"version-history":[{"count":0,"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/posts\/461\/revisions"}],"wp:attachment":[{"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/media?parent=461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/categories?post=461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/tags?post=461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}