{"id":438,"date":"2026-08-10T01:33:21","date_gmt":"2026-08-09T22:33:21","guid":{"rendered":"https:\/\/otodergi.com\/index.php\/2026\/08\/10\/hyundai-daralan-pazarda-satislarini-artirdi\/"},"modified":"2026-08-10T01:33:21","modified_gmt":"2026-08-09T22:33:21","slug":"hyundai-daralan-pazarda-satislarini-artirdi","status":"publish","type":"post","link":"https:\/\/otodergi.com\/index.php\/2026\/08\/10\/hyundai-daralan-pazarda-satislarini-artirdi\/","title":{"rendered":"Hyundai daralan pazarda sat\u0131\u015flar\u0131n\u0131 art\u0131rd\u0131"},"content":{"rendered":"
\"Hyundai<\/div>

Hyundai: \u201cIONIQ 3 ile elektrikli ara\u00e7 sat\u0131\u015flar\u0131m\u0131zda ciddi ivmelenme bekliyoruz\u201d<\/b><\/span><\/p>\n

\u00a0<\/p>\n

Hyundai, elektrikli otomobil ata\u011f\u0131n\u0131 yeni modellerle s\u00fcrd\u00fcr\u00fcrken T\u00fcrkiye\u2019de \u00fcretilecek IONIQ 3 i\u00e7in de geri say\u0131ma ba\u015flad\u0131. Eyl\u00fcl ay\u0131n\u0131n ikinci haftas\u0131ndan itibaren yollara \u00e7\u0131kmas\u0131 planlanan IONIQ 3, markan\u0131n T\u00fcrkiye\u2019deki elektrikli otomobil stratejisinde kritik bir rol \u00fcstlenecek. Hyundai yetkilisiyle ger\u00e7ekle\u015ftirdi\u011fimiz s\u00f6yle\u015fide yenilenen IONIQ 6\u2019dan IONIQ 3\u2019e, elektrikli otomobil pazar\u0131ndan T\u00fcrkiye otomotiv sekt\u00f6r\u00fcn\u00fcn ilk yedi ayl\u0131k performans\u0131na kadar bir\u00e7ok ba\u015fl\u0131\u011f\u0131 konu\u015ftuk.<\/span><\/p>\n

\u00a0<\/p>\n

Yenilenen IONIQ 6’n\u0131n menzili 680 kilometreye \u00e7\u0131k\u0131yor<\/b><\/span><\/p>\n

\u00a0<\/p>\n

\u2013 Yenilenen IONIQ 6’da neler de\u011fi\u015fiyor?<\/span><\/p>\n

\u00a0<\/p>\n

IONIQ 6 modelimiz halihaz\u0131rda sat\u0131\u015fta. Yenilenmi\u015f versiyona bakt\u0131\u011f\u0131m\u0131zda hem \u00f6n ve arka tasar\u0131mda hem de i\u00e7 mek\u00e2nda \u00f6nemli de\u011fi\u015fiklikler oldu\u011funu g\u00f6r\u00fcyoruz. Bunun yan\u0131nda menzil uzad\u0131 ve batarya se\u00e7enekleri de de\u011fi\u015fti. Yeni IONIQ 6’y\u0131 iki farkl\u0131 batarya se\u00e7ene\u011fiyle sat\u0131\u015fa sunaca\u011f\u0131z. 63 kWh bataryal\u0131 versiyon 520 kilometre, 84 kWh bataryal\u0131 versiyon ise 680 kilometre menzile sahip olacak. Tabii ger\u00e7ek kullan\u0131mda s\u00fcr\u00fc\u015f ko\u015fullar\u0131na g\u00f6re bu de\u011ferler artabiliyor veya azalabiliyor. Bunlar WLTP verilerine g\u00f6re a\u00e7\u0131klad\u0131\u011f\u0131m\u0131z rakamlar. IONIQ 6 sat\u0131\u015fa sunuldu\u011fu g\u00fcnden bug\u00fcne bir\u00e7ok \u00f6d\u00fcl ald\u0131. Bunlar\u0131n aras\u0131nda en \u00f6nemli ve prestijli \u00f6d\u00fcllerden biri d\u00fcnyada y\u0131l\u0131n elektrikli otomobili se\u00e7ilmesi oldu. IONIQ 5 de ayn\u0131 \u015fekilde d\u00fcnyada y\u0131l\u0131n elektrikli otomobili se\u00e7ildi. Dolay\u0131s\u0131yla IONIQ modellerimizle otomotiv sekt\u00f6r\u00fcn\u00fcn elektrikli ara\u00e7lara d\u00f6n\u00fc\u015f\u00fcm\u00fcnde ciddi bir rol oynuyoruz. Modellerimiz de b\u00fcy\u00fck ilgi g\u00f6r\u00fcyor. <\/span><\/p>\n

\u015eu anda \u00fcr\u00fcn gam\u0131m\u0131zda be\u015f elektrikli model bulunuyor. Neredeyse \u00fcr\u00fcn gam\u0131m\u0131z\u0131n yar\u0131s\u0131n\u0131 elektrikli modeller olu\u015fturuyor ve buna yak\u0131nda bir yenisi daha eklenecek.<\/span><\/p>\n

\u00a0<\/p>\n

IONIQ 3 eyl\u00fcl ay\u0131n\u0131n ikinci haftas\u0131nda yollarda<\/b><\/span><\/p>\n

\u00a0<\/p>\n

\u2013 T\u00fcrkiye’de \u00fcretilecek IONIQ 3’te son durum nedir?<\/span><\/p>\n

\u00a0<\/p>\n

IONIQ 3’\u00fcn ilk d\u00fcnya pr\u00f6miyeri \u0130talya’n\u0131n Milano \u015fehrinde Design Week kapsam\u0131nda ger\u00e7ekle\u015ftirildi. Tan\u0131t\u0131ld\u0131ktan sonra hem T\u00fcrkiye’de hem Avrupa’da hem de d\u00fcnya genelinde \u00e7ok b\u00fcy\u00fck ilgi uyand\u0131rd\u0131. Bu model bizim i\u00e7in ayr\u0131ca \u00e7ok \u00f6nemli \u00e7\u00fcnk\u00fc IONIQ 3’\u00fc T\u00fcrkiye’de, \u0130zmit fabrikam\u0131zda \u00fcretiyoruz. Seri \u00fcretime de ba\u015flad\u0131k.<\/span><\/p>\n

\u00a0<\/p>\n

\u2013 Ne zaman yollarda g\u00f6rece\u011fiz?<\/b><\/span><\/p>\n

\u00a0<\/p>\n

Eyl\u00fcl ay\u0131n\u0131n ikinci haftas\u0131ndan itibaren sat\u0131\u015fa \u00e7\u0131kacak. IONIQ 3’\u00fcn \u00fcr\u00fcn gam\u0131m\u0131za eklenmesiyle elektrikli ara\u00e7 sat\u0131\u015flar\u0131m\u0131zda ciddi bir ivmelenme olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorum.<\/span><\/p>\n

\u00a0<\/p>\n

Ge\u00e7en y\u0131l yakla\u015f\u0131k 9.500 adet elektrikli ara\u00e7 satt\u0131k. IONIQ 3’\u00fcn \u00fcr\u00fcn gam\u0131na eklenmesiyle bu y\u0131l bu rakam\u0131n da \u00fczerine \u00e7\u0131kaca\u011f\u0131m\u0131z\u0131 \u00f6ng\u00f6r\u00fcyorum. Bizim toplam sat\u0131\u015flar\u0131m\u0131z\u0131n yakla\u015f\u0131k y\u00fczde 65’ini yerli otomobiller olu\u015fturuyor. Bug\u00fcn \u0130zmit fabrikam\u0131zda i20 ve Bayon \u00fcretiyoruz. IONIQ 3’\u00fcn de devreye girmesiyle yerli ara\u00e7lar\u0131m\u0131z\u0131n toplam sat\u0131\u015flar\u0131m\u0131z i\u00e7erisindeki pay\u0131n\u0131n daha da artmas\u0131n\u0131 bekliyoruz.<\/span><\/p>\n

\u00a0<\/p>\n

IONIQ 3 de yerli \u00fcretim olacak ve sat\u0131\u015flar\u0131n\u0131n zaman i\u00e7erisinde \u00f6nemli seviyelere ula\u015faca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyoruz.<\/span><\/p>\n

\u00a0<\/p>\n

Bug\u00fcn yap\u0131lan ara\u015ft\u0131rmalarda T\u00fcrkiye’de elektrikli ara\u00e7lar\u0131n toplam pazardaki pay\u0131n\u0131n 2030 y\u0131l\u0131na kadar y\u00fczde 40 seviyesine ula\u015faca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor. \u0130lk yedi ay itibar\u0131yla elektrikli otomobillerin pay\u0131 yakla\u015f\u0131k y\u00fczde 15 seviyesinde ve 94 bin adet elektrikli ara\u00e7 sat\u0131lm\u0131\u015f durumda. Bu nedenle IONIQ 3, Hyundai’nin 2030 stratejisi kapsam\u0131nda \u00e7ok \u00f6nemli bir yere sahip. \u00d6zellikle elektrikli ara\u00e7 sat\u0131\u015flar\u0131nda g\u00fc\u00e7l\u00fc bir konuma gelebilmemiz a\u00e7\u0131s\u0131ndan bizim i\u00e7in kritik modellerden biri diyebilirim.<\/span><\/p>\n

\u00a0<\/p>\n

\u201cT\u00fcrkiye otomotiv pazar\u0131ndaki tablo \u00e7ok i\u00e7 a\u00e7\u0131c\u0131 de\u011fil\u201d<\/b><\/span><\/p>\n

\u00a0<\/p>\n

\u2013 2026’n\u0131n ilk yedi ay\u0131n\u0131 hem T\u00fcrkiye otomotiv pazar\u0131 hem de Hyundai a\u00e7\u0131s\u0131ndan nas\u0131l de\u011ferlendiriyorsunuz?<\/span><\/p>\n

\u00a0<\/p>\n

\u0130lk yedi ayl\u0131k rakamlar bu hafta a\u00e7\u0131kland\u0131. A\u00e7\u0131k\u00e7as\u0131 tablo \u00e7ok i\u00e7 a\u00e7\u0131c\u0131 de\u011fil.<\/span><\/p>\n

\u00a0<\/p>\n

Bir \u00f6nceki aya k\u0131yaslad\u0131\u011f\u0131m\u0131zda temmuz ay\u0131nda y\u00fczde 25’lik bir daralma var. Temmuz ay\u0131 son d\u00f6rt y\u0131l\u0131n en d\u00fc\u015f\u00fck seviyelerinden birine i\u015faret ediyor.<\/span><\/p>\n

\u00a0<\/p>\n

Y\u0131ll\u0131k bazda bakt\u0131\u011f\u0131m\u0131zda pazarda y\u00fczde 10’un \u00fczerinde bir daralma g\u00f6r\u00fcyoruz.<\/span><\/p>\n

\u00a0<\/p>\n

Elektrikli ara\u00e7 sat\u0131\u015flar\u0131 taraf\u0131nda da her ne kadar ilk yedi ayda yakla\u015f\u0131k 94 bin ara\u00e7 sat\u0131lm\u0131\u015f olsa da ge\u00e7en y\u0131l bu rakam\u0131n yakla\u015f\u0131k 103 bin adet oldu\u011funu hat\u0131rl\u0131yorum. Dolay\u0131s\u0131yla elektrikli ara\u00e7larda da y\u00fczde 10’a yak\u0131n bir daralmadan s\u00f6z edebiliriz.<\/span><\/p>\n

\u00a0<\/p>\n

Biz y\u0131la ba\u015flarken bu \u00f6l\u00e7\u00fcde bir daralma \u00f6ng\u00f6rm\u00fcyorduk. Ancak gerek b\u00f6lgemizde gerekse k\u00fcresel \u00f6l\u00e7ekte ya\u015fanan jeopolitik riskler ve sava\u015flar maalesef finans piyasalar\u0131n\u0131, sekt\u00f6rleri ve hatta \u00fclke ekonomilerini ciddi anlamda olumsuz etkiliyor.<\/span><\/p>\n

\u00a0<\/p>\n

Otomotiv sekt\u00f6r\u00fc de do\u011fal olarak bundan nasibini al\u0131yor.<\/span><\/p>\n

\u00a0<\/p>\n

\u201cY\u00fcksek kredi faizleri pazar\u0131 bask\u0131l\u0131yor\u201d<\/b><\/span><\/p>\n

\u00a0<\/p>\n

T\u00fcrkiye \u00f6zelinde b\u00fct\u00fcn bu geli\u015fmelerin yan\u0131nda ta\u015f\u0131t kredisi faiz oranlar\u0131 h\u00e2l\u00e2 \u00e7ok y\u00fcksek. Faizlerin d\u00fc\u015fece\u011fine y\u00f6nelik bir beklenti var ancak \u015fimdilik bu beklenti olarak kalmaya devam ediyor. Bug\u00fcn pazarda sat\u0131lan ara\u00e7lar\u0131n yakla\u015f\u0131k y\u00fczde 65’ini SUV’lar olu\u015fturuyor ve bu ara\u00e7lar\u0131n ortalama sat\u0131\u015f fiyat\u0131 2 milyon TL’nin \u00fczerinde. Mevcut kredi kullan\u0131m d\u00fczenlemelerine bakt\u0131\u011f\u0131m\u0131zda anahtar teslim fiyat\u0131 2 milyon TL’nin \u00fczerindeki otomobillerde kredi kullan\u0131m\u0131 son derece s\u0131n\u0131rl\u0131. Dolay\u0131s\u0131yla pazarda sat\u0131lan otomobillerin \u00e7ok \u00f6nemli bir b\u00f6l\u00fcm\u00fcnde t\u00fcketicinin krediye eri\u015fimi olduk\u00e7a zor.<\/span><\/p>\n

\u00a0<\/p>\n

Bu da do\u011fal olarak pazar\u0131 bask\u0131l\u0131yor.<\/b><\/span><\/p>\n

\u00a0<\/p>\n

Hem jeopolitik riskler hem finansal dalgalanmalar hem de y\u00fcksek ta\u015f\u0131t kredisi faiz oranlar\u0131 ve krediye eri\u015fimde ya\u015fanan zorluklar otomotiv pazar\u0131n\u0131 olumsuz etkiliyor.<\/span><\/p>\n

\u00a0<\/p>\n

Hyundai daralan pazarda sat\u0131\u015flar\u0131n\u0131 art\u0131rd\u0131<\/b><\/span><\/p>\n

\u00a0<\/p>\n

\u2013 Peki Hyundai bu ortamda nas\u0131l bir performans g\u00f6steriyor?<\/span><\/p>\n

\u00a0<\/p>\n

Marka olarak \u00e7ok g\u00fc\u00e7l\u00fc bir \u00fcr\u00fcn gam\u0131na sahibiz. 10’dan fazla modelimiz bulunuyor.<\/span><\/p>\n

\u00a0<\/p>\n

\u0130lk yedi ayda 36 binin \u00fczerinde binek ve hafif ticari ara\u00e7 satt\u0131k. Pazar yakla\u015f\u0131k y\u00fczde 10 daral\u0131rken biz sat\u0131\u015flar\u0131m\u0131z\u0131 y\u00fczde 1,7 art\u0131rmay\u0131 ba\u015fard\u0131k. K\u00fc\u00e7\u00fck gibi g\u00f6r\u00fcnse de mevcut pazar ko\u015fullar\u0131nda \u00f6nemli bir art\u0131\u015f ger\u00e7ekle\u015ftirdik. Daha \u00f6nemlisi pazar pay\u0131m\u0131z\u0131 y\u00fczde 5,5 seviyesinden y\u00fczde 5,8’e \u00e7\u0131kard\u0131k. Dolay\u0131s\u0131yla daralan bir pazarda Hyundai olarak iyi bir performans g\u00f6stermeye devam etti\u011fimizi s\u00f6yleyebiliriz.<\/span><\/p>\n

\u00a0<\/p>\n

\u201cGeni\u015f \u00fcr\u00fcn gam\u0131 bize \u00f6nemli avantaj sa\u011fl\u0131yor\u201d<\/b><\/span><\/p>\n

\u00a0<\/p>\n

\u2013 Hyundai T\u00fcrkiye’de en geni\u015f \u00fcr\u00fcn gam\u0131na sahip markalardan biri. Elektrikli otomobillerden i\u00e7ten yanmal\u0131 modellere ve SUV’lara kadar \u00e7ok geni\u015f bir \u00e7e\u015fitlilik var. Bunun sat\u0131\u015flar\u0131n\u0131za etkisini g\u00f6r\u00fcyor musunuz?<\/span><\/p>\n

\u00a0<\/p>\n

Kesinlikle. Bunun \u00e7ok b\u00fcy\u00fck etkisi var.<\/span><\/p>\n

\u00a0<\/p>\n

D\u00f6nemsel olarak bir modelin sat\u0131\u015flar\u0131 d\u00fc\u015febiliyor, ba\u015fka bir modelin sat\u0131\u015flar\u0131 ise artabiliyor. Bir modelin y\u00fcz\u00fc eskidi\u011finde yeni modelin lansman\u0131n\u0131 ger\u00e7ekle\u015ftiriyorsunuz ve sat\u0131\u015f dengeleri hemen de\u011fi\u015febiliyor. Dolay\u0131s\u0131yla \u00e7ok geni\u015f bir \u00fcr\u00fcn yelpazesine sahip olmak bizim i\u00e7in son derece \u00f6nemli. Bunun sat\u0131\u015flar\u0131m\u0131za da ciddi katk\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 s\u00f6yleyebilirim.<\/span><\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Ge\u00e7en hafta Hyundai Ioniq 6 i\u00e7in Sinop-Samsun g\u00fczergah\u0131nda ger\u00e7ekle\u015fen s\u00fcr\u00fc\u015fle yap\u0131lan bas\u0131n lansman\u0131nda Otomobil Gazetesi olarak biz de oradayd\u0131k. Yay\u0131n y\u00f6netmenimiz Ahmet \u00c7elik Hyundai Genel M\u00fcd\u00fcr\u00fc Murat Berkel ile \u00f6zel r\u00f6portaj yapt\u0131. \u0130\u015fte o r\u00f6portaj\u0131n \u00f6nemli sat\u0131r ba\u015flar\u0131.<\/p>\n<\/div>","protected":false},"author":1,"featured_media":-999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler"],"_links":{"self":[{"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/posts\/438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/comments?post=438"}],"version-history":[{"count":0,"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/posts\/438\/revisions"}],"wp:attachment":[{"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/media?parent=438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/categories?post=438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/tags?post=438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}