{"id":401,"date":"2026-07-20T04:39:35","date_gmt":"2026-07-20T01:39:35","guid":{"rendered":"https:\/\/otodergi.com\/index.php\/2026\/07\/20\/cengiz-eroldu-ankaranin-otomotivdeki-sesi-mi-tofasta-neler-oluyor\/"},"modified":"2026-07-20T04:39:35","modified_gmt":"2026-07-20T01:39:35","slug":"cengiz-eroldu-ankaranin-otomotivdeki-sesi-mi-tofasta-neler-oluyor","status":"publish","type":"post","link":"https:\/\/otodergi.com\/index.php\/2026\/07\/20\/cengiz-eroldu-ankaranin-otomotivdeki-sesi-mi-tofasta-neler-oluyor\/","title":{"rendered":"Cengiz Eroldu, Ankara\u2019n\u0131n otomotivdeki sesi mi? Tofa\u015f’ta neler oluyor?"},"content":{"rendered":"
\"Cengiz<\/div>

Yakla\u015f\u0131k 2 y\u0131l\u0131 a\u015fk\u0131n bir s\u00fcredir OSD\u2019nin periyodik bas\u0131n toplant\u0131lar\u0131n\u0131 yerinde takip ediyorum. OSD Ba\u015fkan\u0131 Cengiz Eroldu\u2019yu bu bas\u0131n toplant\u0131lar\u0131nda yak\u0131ndan g\u00f6zlemleyen bir gazeteci olarak bas\u0131n toplant\u0131s\u0131ndaki g\u00f6r\u00fc\u015f ve d\u00fc\u015f\u00fcncelerinin, \u00f6nerilerinin bir s\u00fcre sonra resmi gazetede yay\u0131mland\u0131\u011f\u0131na da tan\u0131kl\u0131k ettim. Ge\u00e7ti\u011fimiz haftalardaki yapt\u0131\u011f\u0131 a\u00e7\u0131klamalara da bu g\u00f6zle bakt\u0131m. \u0130\u015fte a\u015fa\u011f\u0131daki yaz\u0131m, bunca y\u0131l\u0131n g\u00f6zleminden sonra analiz edilmi\u015f bir yaz\u0131d\u0131r. <\/span><\/p>\n

*<\/span><\/p>\n

OSD Ba\u015fkan\u0131 Cengiz Eroldu\u2019nun \u00c7inli otomobil \u00fcreticilerine y\u00f6nelik son a\u00e7\u0131klamalar\u0131, yaln\u0131zca sekt\u00f6r\u00fcn en \u00f6nemli \u00e7at\u0131 kurulu\u015flar\u0131ndan birinin g\u00f6r\u00fc\u015f\u00fc olarak m\u0131 okunmal\u0131? Yoksa Eroldu, Ankara\u2019n\u0131n otomotiv politikas\u0131nda yakla\u015fan yeni d\u00f6nemin mesajlar\u0131n\u0131 m\u0131 veriyor?<\/span><\/p>\n

Bu soruyu sormak i\u00e7in ge\u00e7mi\u015fe bakmak yeterli.<\/span><\/p>\n

Cengiz Eroldu, \u00c7inli markalar\u0131n T\u00fcrkiye pazar\u0131ndaki h\u0131zl\u0131 y\u00fckseli\u015finin ba\u015flad\u0131\u011f\u0131 d\u00f6nemde en net \u00e7\u0131k\u0131\u015flardan birini yapm\u0131\u015f ve yakla\u015f\u0131m\u0131n\u0131 adeta \u201cYa yat\u0131r\u0131m ya yapt\u0131r\u0131m\u201d s\u00f6zleriyle ortaya koymu\u015ftu. Mesaj a\u00e7\u0131kt\u0131: T\u00fcrkiye\u2019de h\u0131zla b\u00fcy\u00fcyen, y\u00fcksek adetlerde otomobil satan \u00c7inli \u00fcreticiler yaln\u0131zca ithalat\u00e7\u0131 olarak kalmamal\u0131, T\u00fcrkiye\u2019de \u00fcretim yat\u0131r\u0131m\u0131 yapmal\u0131yd\u0131.<\/span><\/p>\n

Ard\u0131ndan \u00c7in men\u015feli otomobillere y\u00f6nelik ek vergiler geldi. BYD ise T\u00fcrkiye\u2019de yat\u0131r\u0131m karar\u0131 a\u00e7\u0131klad\u0131 ve yat\u0131r\u0131m s\u00fcreciyle birlikte \u00f6nemli ithalat avantajlar\u0131 g\u00fcndeme geldi. O d\u00f6nemde Eroldu, BYD yat\u0131r\u0131m\u0131n\u0131 memnuniyetle kar\u015f\u0131l\u0131yor, bunun di\u011fer \u00c7inli \u00fcreticiler i\u00e7in de \u00f6rnek olmas\u0131n\u0131 istiyordu.<\/span><\/p>\n

\u015eimdi ise s\u00f6ylem belirgin bi\u00e7imde de\u011fi\u015fmi\u015f g\u00f6r\u00fcn\u00fcyor.<\/span><\/p>\n

Eroldu, T\u00fcrkiye\u2019nin \u201c\u00c7in\u2019in Avrupa\u2019ya a\u00e7\u0131lan arka kap\u0131s\u0131 olmad\u0131\u011f\u0131n\u0131\u201d vurgularken, \u00c7in rekabetine kar\u015f\u0131 Avrupa Birli\u011fi ile birlikte hareket edilmesi gerekti\u011fini s\u00f6yl\u00fcyor. \u00dcstelik bu a\u00e7\u0131klamalar, Avrupa\u2019n\u0131n \u201cMade in Europe\u201d yakla\u015f\u0131m\u0131n\u0131 ve otomotivde \u00fcretim ile tedarik zincirini yeniden tan\u0131mlamaya haz\u0131rland\u0131\u011f\u0131 kritik bir d\u00f6nemde geliyor.<\/span><\/p>\n

Ancak burada Eroldu\u2019nun iki ayr\u0131 \u015fapkas\u0131n\u0131 da unutmamak gerekiyor.<\/span><\/p>\n

*<\/span><\/p>\n

Cengiz Eroldu yaln\u0131zca OSD Ba\u015fkan\u0131 de\u011fil, ayn\u0131 zamanda Tofa\u015f\u2019\u0131n CEO\u2019su. Dolay\u0131s\u0131yla \u00c7inli markalar\u0131n T\u00fcrkiye ve Avrupa\u2019daki h\u0131zl\u0131 y\u00fckseli\u015fi, temsil etti\u011fi \u015firket a\u00e7\u0131s\u0131ndan da do\u011frudan bir rekabet konusu. Tofa\u015f, Stellantis markalar\u0131n\u0131n T\u00fcrkiye\u2019deki \u00f6nemli \u00fcretim ve da\u011f\u0131t\u0131m merkezlerinden biri konumunda. \u00c7inli \u00fcreticilerin fiyat, teknoloji ve \u00f6zellikle elektrikli ara\u00e7lardaki rekabet g\u00fcc\u00fc ise hem T\u00fcrkiye\u2019deki mevcut \u00fcreticiler hem de Avrupal\u0131 otomotiv gruplar\u0131 \u00fczerinde giderek artan bir bask\u0131 olu\u015fturuyor. Bu nedenle Eroldu\u2019nun \u00c7in\u2019e y\u00f6nelik daha mesafeli s\u00f6ylemini de\u011ferlendirirken \u015fu soruyu da sormak gerekiyor:<\/span><\/p>\n

Bu \u00e7\u0131k\u0131\u015flar yaln\u0131zca Ankara\u2019n\u0131n yeni otomotiv politikas\u0131n\u0131n habercisi mi, yoksa ayn\u0131 zamanda Tofa\u015f ve T\u00fcrkiye\u2019de \u00fcretim yapan geleneksel otomotiv sanayisinin \u00c7in rekabetine kar\u015f\u0131 duydu\u011fu kayg\u0131n\u0131n bir yans\u0131mas\u0131 m\u0131?<\/span><\/p>\n

\u00a0<\/p>\n

Muhtemelen iki unsur da ayn\u0131 anda etkili.<\/span><\/p>\n

\u00a0<\/p>\n

\u00c7\u00fcnk\u00fc OSD\u2019nin temel g\u00f6revi T\u00fcrkiye\u2019de \u00fcretim yapan otomotiv sanayisinin rekabet g\u00fcc\u00fcn\u00fc korumak. Eroldu\u2019nun Tofa\u015f CEO\u2019su olarak sorumlulu\u011fu da \u015firketinin ve i\u00e7inde bulundu\u011fu otomotiv ekosisteminin gelece\u011fini g\u00f6zetmek. Bu a\u00e7\u0131dan bak\u0131ld\u0131\u011f\u0131nda \u00c7inli markalar\u0131n T\u00fcrkiye\u2019ye yaln\u0131zca ithalat yoluyla girmesine mesafeli durmas\u0131 \u015fa\u015f\u0131rt\u0131c\u0131 de\u011fil. As\u0131l \u00f6nemli olan, bu rekabetin hangi \u015fartlarda ger\u00e7ekle\u015fece\u011fi.<\/span><\/p>\n

Tam da bu tart\u0131\u015fmalar\u0131n ard\u0131ndan yay\u0131mlanan 11 Temmuz tarihli ilave g\u00fcmr\u00fck vergisi d\u00fczenlemesi de dikkat \u00e7ekici. Elbette bu kararnameyi do\u011frudan Eroldu\u2019nun a\u00e7\u0131klamalar\u0131n\u0131n sonucu olarak g\u00f6stermek m\u00fcmk\u00fcn de\u011fil. Ancak geli\u015fmeler yan yana konuldu\u011funda Ankara\u2019n\u0131n otomotiv politikas\u0131nda yeni bir \u00e7er\u00e7evenin \u015fekillendi\u011fi d\u00fc\u015f\u00fcn\u00fclebilir.<\/span><\/p>\n

*<\/span><\/p>\n

\u00c7in\u2019e kap\u0131lar tamamen kapanm\u0131yor. Ama yat\u0131r\u0131m yapmadan, \u00fcretmeden ve T\u00fcrk tedarik sanayisine katk\u0131 sa\u011flamadan T\u00fcrkiye pazar\u0131nda b\u00fcy\u00fcmenin \u015fartlar\u0131 zorla\u015f\u0131yor olabilir.<\/span><\/p>\n

Burada BYD \u00f6rne\u011fi ayr\u0131 bir \u00f6nem ta\u015f\u0131yor. Daha \u00f6nce uygulanan ticari tedbirlerin ard\u0131ndan BYD\u2019nin T\u00fcrkiye yat\u0131r\u0131m\u0131n\u0131 a\u00e7\u0131klamas\u0131, Eroldu\u2019nun daha \u00f6nce dile getirdi\u011fi \u201cya yat\u0131r\u0131m ya yapt\u0131r\u0131m\u201d yakla\u015f\u0131m\u0131n\u0131n en somut \u00f6rneklerinden biri olarak g\u00f6r\u00fclm\u00fc\u015ft\u00fc. Bug\u00fcn ise yat\u0131r\u0131m\u0131n takvimi ve ger\u00e7ekle\u015fme s\u00fcreci tart\u0131\u015f\u0131l\u0131rken, sekt\u00f6r\u00fcn beklentisi art\u0131k yaln\u0131zca yat\u0131r\u0131m a\u00e7\u0131klamas\u0131 de\u011fil; fabrikan\u0131n kurulmas\u0131, \u00fcretimin ba\u015flamas\u0131, yerlile\u015fme ve T\u00fcrk tedarik sanayisinin yat\u0131r\u0131m\u0131n ger\u00e7ek bir par\u00e7as\u0131 olmas\u0131.<\/span><\/p>\n

Belki de Eroldu\u2019nun son \u00e7\u0131k\u0131\u015f\u0131n\u0131 tam olarak buradan okumak gerekiyor.<\/span><\/p>\n

Ge\u00e7mi\u015fte \u00c7inli \u00fcreticilere \u201cgelin, yat\u0131r\u0131m yap\u0131n\u201d diyen Eroldu, bug\u00fcn \u201cT\u00fcrkiye, \u00c7in\u2019in Avrupa\u2019ya a\u00e7\u0131lan arka kap\u0131s\u0131 de\u011fildir\u201d diyorsa, bu yaln\u0131zca \u00c7in kar\u015f\u0131tl\u0131\u011f\u0131 olarak okunmamal\u0131. Fakat Tofa\u015f CEO\u2019su kimli\u011fi nedeniyle, \u00c7inli \u00fcreticilerin yaratt\u0131\u011f\u0131 rekabet bask\u0131s\u0131n\u0131n onun s\u00f6ylemlerinden tamamen ba\u011f\u0131ms\u0131z oldu\u011funu d\u00fc\u015f\u00fcnmek de ger\u00e7ek\u00e7i olmaz.<\/span><\/p>\n

Bu nedenle as\u0131l soru \u015fu:<\/u><\/b><\/span><\/p>\n

Cengiz Eroldu, Ankara\u2019n\u0131n s\u00f6ylemeye haz\u0131rland\u0131\u011f\u0131 \u015feyi mi s\u00f6yl\u00fcyor; yoksa T\u00fcrkiye\u2019de \u00fcretim yapan otomotiv sanayisinin Ankara\u2019dan duymak istedi\u011fi \u015feyi mi?<\/u><\/b><\/span><\/p>\n

Belki de cevap: \u0130kisi birden.<\/span><\/p>\n

E\u011fer \u00f6yleyse \u00c7inli otomotiv \u00fcreticileri i\u00e7in T\u00fcrkiye\u2019de yeni d\u00f6nemin mesaj\u0131 olduk\u00e7a a\u00e7\u0131k olabilir:<\/span><\/p>\n

T\u00fcrkiye pazar\u0131 a\u00e7\u0131k. Ama art\u0131k sadece otomobil getirip satmak yetmeyebilir. Yat\u0131r\u0131m\u0131n k\u00e2\u011f\u0131t \u00fczerinde de\u011fil fabrikada, katk\u0131n\u0131n sat\u0131\u015f rakamlar\u0131nda de\u011fil \u00fcretimde ve tedarik zincirinde g\u00f6r\u00fclmesi istenecek. K\u0131sacas\u0131 Ankara\u2019n\u0131n yeni otomotiv politikas\u0131 \u201c\u00c7in\u2019e kap\u0131lar\u0131 kapatmak\u201d de\u011fil, \u201cT\u00fcrkiye\u2019yi arka kap\u0131 olarak kulland\u0131rmamak\u201d \u00fczerine kuruluyor olabilir.<\/span><\/p>\n

Ve Cengiz Eroldu, bu kez hem OSD Ba\u015fkan\u0131 hem de Tofa\u015f CEO\u2019su kimli\u011fiyle, bu yeni d\u00f6nemin en g\u00fc\u00e7l\u00fc ve ayn\u0131 zamanda en tart\u0131\u015fmal\u0131 seslerinden biri haline geliyor.<\/span><\/p>\n

*<\/b><\/span><\/p>\n

Tofa\u015f\u2019ta neler oluyor?<\/b><\/span><\/p>\n

Tofa\u015f CEO\u2019su Cengiz Eroldu bu sorunlarla u\u011fra\u015f\u0131rken, Tofa\u015f\u2019\u0131n i\u00e7inde de -iddialara g\u00f6re- s\u0131k\u0131nt\u0131l\u0131 bir s\u00fcre\u00e7 ya\u015fan\u0131yor. Tofa\u015f-Stellantis i\u015f birli\u011finden sonra; t\u00fcm terfilerin ve yeni g\u00f6revlendirmelerin Stellantis \u00e7al\u0131\u015fanlar\u0131ndan se\u00e7ilmesi, eski Tofa\u015f \u00e7al\u0131\u015fanlar\u0131n\u0131 rahats\u0131z etti\u011fi konu\u015fuluyor. Konuyla ilgili yaz\u0131m\u0131 \u00f6n\u00fcm\u00fczdeki haftalarda detaylar netle\u015fince kaleme alaca\u011f\u0131m… <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Otomobil Gazetesi edit\u00f6r\u00fc Ahmet \u00c7elik’in bu haftaki yaz\u0131s\u0131<\/p>\n<\/div>","protected":false},"author":1,"featured_media":-999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler"],"_links":{"self":[{"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/posts\/401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/comments?post=401"}],"version-history":[{"count":0,"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/posts\/401\/revisions"}],"wp:attachment":[{"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/media?parent=401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/categories?post=401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/tags?post=401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}