{"id":296,"date":"2026-05-18T06:31:08","date_gmt":"2026-05-18T03:31:08","guid":{"rendered":"https:\/\/otodergi.com\/index.php\/2026\/05\/18\/lansmanlar-ve-iletisim-kalitesi\/"},"modified":"2026-05-18T06:31:08","modified_gmt":"2026-05-18T03:31:08","slug":"lansmanlar-ve-iletisim-kalitesi","status":"publish","type":"post","link":"https:\/\/otodergi.com\/index.php\/2026\/05\/18\/lansmanlar-ve-iletisim-kalitesi\/","title":{"rendered":"Lansmanlar ve ileti\u015fim kalitesi\u2026"},"content":{"rendered":"
\"Lansmanlar<\/div>

Ge\u00e7en hafta, BMW \u0130X3 lansman\u0131 i\u00e7in Rize-Artvin rotas\u0131n\u0131 yazm\u0131\u015f ve d\u00fc\u015f\u00fcncelerimi payla\u015fm\u0131\u015ft\u0131m. Bu hafta da Mercedes Benz\u2019in hem 140. Y\u0131l, hem GLB ve GLC modelleri i\u00e7in kat\u0131ld\u0131\u011f\u0131m lansman hakk\u0131ndaki d\u00fc\u015f\u00fcncelerimi payla\u015fmak istedim. Rekabette birbirine yak\u0131n 2 markan\u0131n lansman konusunda da kar\u015f\u0131 kar\u015f\u0131ya gelmesi ilgin\u00e7 oldu. <\/span><\/p>\n

Mercedes Benz\u2019ersiz bir lansman ger\u00e7ekle\u015ftirdi!.. <\/b><\/span><\/p>\n

Evet benim bu lansman hakk\u0131ndaki d\u00fc\u015f\u00fcncelerimi yans\u0131tan ba\u015fl\u0131\u011f\u0131m bu; \u201cbenzersiz\u201d. 140. Y\u0131la at\u0131fta bulunmak amac\u0131yla d\u00fc\u015f\u00fcn\u00fclen tren yolculu\u011fu. Ama 11 \u00f6zel vagondan olu\u015fan \u00e7ok \u00f6zel bir do\u011fa ekspresi yolculu\u011fu bu. Trende hareket halindeyken yap\u0131lan bir bas\u0131n toplant\u0131s\u0131 ve \u00fcr\u00fcn tan\u0131r\u0131m\u0131\u2026 Ard\u0131ndan Kemaliye Karanl\u0131k Kanyon gibi defalarca gitti\u011fim ve her gidi\u015fimde atmosferine a\u015f\u0131k oldu\u011fum bir mekan\u0131n tercih edilmesi. O, d\u00fcnyan\u0131n en zorlu yollar\u0131ndan biri olan Karanl\u0131k Kanyon\u2019da test s\u00fcr\u00fc\u015f\u00fc\u2026 Otel yerine vagonda ge\u00e7irilen bir gece, d\u00fc\u015f\u00fcn\u00fclen o ince ki\u015fisel detaylar\u2026 T\u00fcrkiye\u2019de \u00e7ok lansman yapmayan Mercedes Benz T\u00fcrkiye\u2019nin 140 y\u0131lda bir de olsa turnay\u0131 g\u00f6z\u00fcnden vurmas\u0131\u2026 Eme\u011fi ge\u00e7en herkesi y\u00fcrekten kutluyorum. <\/span><\/p>\n

*<\/span><\/p>\n

\u0130tiraf etmeliyim ki; otomobil gazetecilerini \u00f6zellikle lansmanla mutlu etmeniz \u00e7ok zordur. Biz bu \u201cbenzersiz\u201d ve \u201cezber bozan\u201d bir \u00e7ok lansmanlara ge\u00e7ti\u011fimiz y\u0131llarda T\u00fcrkiye\u2019de Renault ve Dacia markalar\u0131yla \u00e7ok tan\u0131kl\u0131k ettik. Evden nereye gidece\u011fimizi bile bilmeden \u00e7\u0131kt\u0131\u011f\u0131m\u0131z lansmanlardan hayat\u0131m\u0131zda hayal bile edemeyece\u011fimiz an\u0131larla geri d\u00f6nd\u00fck. <\/span><\/p>\n

\u015eimdi bu sene bir hafta arayla ger\u00e7ekle\u015ftirilen BMW ve Mercedes lansmanlar\u0131nda tatlar dama\u011f\u0131m\u0131zda\u2026 Art\u0131k lansmanlar\u0131n\u0131 be\u011fendirmenin, \u201cy\u0131l\u0131n lansman\u0131\u201d olman\u0131n da \u00f6nemli ve de\u011ferli oldu\u011fu bir d\u00f6nem i\u00e7indeyiz. Markalar\u0131n b\u00fcy\u00fck bir b\u00f6l\u00fcm\u00fc buna \u00f6zel olarak \u00e7al\u0131\u015f\u0131yor ve bu birincili\u011fi \u00e7ok istiyor. Bu y\u0131l i\u00e7inde ba\u015fka hangi lansman b\u00f6yle fark\u0131ndal\u0131k yaratacak bilinmez. Ama \u015fu an bu iki lansman\u0131n yar\u0131\u015faca\u011f\u0131 kesin\u2026 <\/span><\/p>\n

Evet lansman ve lansmana g\u00f6sterilen \u00f6zen, kalite \u00e7ok \u00f6nemli, \u00e7ok de\u011ferli. Peki \u015fimdi en kritik soruyu soruyorum; bunlarla birlikte y\u00fcr\u00fct\u00fclen \u201cileti\u015fim kalitesi\u201d i\u00e7in ne demeli? Her iki markaya da emeklerini yar\u0131\u015ft\u0131rd\u0131klar\u0131 bu kategoride ba\u015far\u0131lar diliyorum. \u0130yi olan kazans\u0131n\u2026 <\/span><\/p>\n

\u0130leti\u015fim var ama kalite var m\u0131? <\/b><\/span><\/p>\n

Gelin \u015fimdi biraz da pek \u00fczerinde durulmayan ileti\u015fim kalitesine bir g\u00f6z atal\u0131m. Bug\u00fcn otomotiv sekt\u00f6r\u00fcnde herkes birbiriyle \u201cbir \u015feklide\u201d ileti\u015fim halinde.
\nMesajlar at\u0131l\u0131yor, story\u2019lere emoji b\u0131rak\u0131l\u0131yor, payla\u015f\u0131mlara alk\u0131\u015f-kalp vb emojileri ya\u011fd\u0131r\u0131l\u0131yor. Ama garip bir \u015fekilde s\u00f6zde ileti\u015fim artt\u0131k\u00e7a ger\u00e7ek samimiyet azal\u0131yor. Sosyallik de\u011fil asosyallik daha belirginle\u015fiyor. <\/span><\/p>\n

\u00c7\u00fcnk\u00fc art\u0131k bir\u00e7ok ili\u015fki, ger\u00e7ekten kurulmu\u015f bir ba\u011fdan \u00e7ok \u201cg\u00f6r\u00fcn\u00fcr olma refleksiyle\u201d ilerliyor. \u00d6rne\u011fin, bir gazetecinin yaz\u0131s\u0131n\u0131, yorumunu, haberini ger\u00e7ekten be\u011fendiyseniz, bunu sadece instagram storysine DM\u2019den alk\u0131\u015f veya kalp emojisi g\u00f6ndererek ge\u00e7i\u015ftirmeniz ileti\u015fim mi mesela?
\nSamimiyetin bir tonu, bir sesi, bir dokunu\u015fu vard\u0131r. Hatta bazen k\u0131sa bir sessizli\u011fi bile vard\u0131r. Ama hepsi i\u00e7ten gelen samimiyetle kar\u015f\u0131l\u0131k bulur.<\/span><\/p>\n

*<\/span><\/p>\n

Bug\u00fcn sekt\u00f6r\u00fcn en b\u00fcy\u00fck problemlerinden biri ileti\u015fimsizlik de\u011fil, ileti\u015fim kalitesinin d\u00fc\u015fmesi bence. Art\u0131k herkes birbirine ula\u015fabiliyor ama \u00e7ok az insan ger\u00e7ekten temas kurabiliyor. Bir story payla\u015f\u0131m\u0131n\u0131n ard\u0131ndan gelen otomatik bir mesaj art\u0131k kimseyi etkilemiyor. \u00c7\u00fcnk\u00fc insanlar sahte samimiyeti birka\u00e7 saniyede anlayabiliyor. Fazla parlat\u0131lm\u0131\u015f ili\u015fkiler, gere\u011finden fazla kullan\u0131lan \u201cabi\u201d, \u201cdostum\u201d, \u201charika olmu\u015f\u201d c\u00fcmleleri art\u0131k ger\u00e7ek bir yak\u0131nl\u0131k hissi yaratm\u0131yor. Tam tersine, \u00e7o\u011fu zaman yapayl\u0131\u011f\u0131n alt\u0131n\u0131 \u00e7iziyor. Oysa ger\u00e7ekten be\u011fenilen bir yaz\u0131n\u0131n kar\u015f\u0131l\u0131\u011f\u0131 bazen sadece bir-iki dakikal\u0131k bir telefon konu\u015fmas\u0131d\u0131r. O samimiyetin, i\u00e7tenli\u011fin kelimelerden \u00e7ok nas\u0131l seslendirildi\u011fi hangi tonda s\u00f6ylendi\u011fi daha anlam ta\u015f\u0131r. \u00d6rne\u011fin bir \u015fiiri okumakla, dinlemek aras\u0131ndaki fark gibi\u2026<\/span><\/p>\n

\u201cYaz\u0131n\u0131 okudum, \u015fu k\u0131sm\u0131 \u00e7ok iyiydi\u201d diyebilmek kalp ekojisi atmaktan daha de\u011ferlidir. \u00c7\u00fcnk\u00fc ses, samimiyet ta\u015f\u0131r. Tonlama ta\u015f\u0131r. Duygu ta\u015f\u0131r. Evet art\u0131k bir \u015fekilde ileti\u015fim \u00e7ok kolay. Ama kaliteli ileti\u015fim h\u00e2l\u00e2 \u00e7ok zor. Ve hala de\u011ferli olan da o\u2026<\/span><\/p>\n

Belki de bu y\u00fczden sekt\u00f6rde baz\u0131 gazeteciler, y\u00f6neticiler, \u00e7al\u0131\u015fanlar onlarca etkinli\u011fe kat\u0131lmas\u0131na ra\u011fmen ger\u00e7ek bir ili\u015fki kuram\u0131yor; ama baz\u0131lar\u0131 ise y\u0131lda birka\u00e7 kez g\u00f6r\u00fc\u015fse bile g\u00fc\u00e7l\u00fc ba\u011flar olu\u015fturabiliyor. \u0130nsan\u0131n \u00f6zg\u00fcl a\u011f\u0131rl\u0131\u011f\u0131 ili\u015fkinin de \u00f6zg\u00fcl a\u011f\u0131rl\u0131\u011f\u0131na yans\u0131yor.<\/span><\/p>\n

\u00c7\u00fcnk\u00fc mesele ka\u00e7 ki\u015fiye mesaj-emoji be\u011feni att\u0131\u011f\u0131n\u0131z de\u011fil, ka\u00e7 ki\u015fiye ger\u00e7ekten dokunabildi\u011finiz. <\/span><\/p>\n

Otomotiv y\u00f6neticili\u011fi de gazetecili\u011fi de sadece ara\u00e7lar\u0131 de\u011fil, insan ili\u015fkilerini de y\u00f6netme sanat\u0131d\u0131r. Ve bu meslekte g\u00fcven h\u00e2l\u00e2 en de\u011ferli birimdir. G\u00fcven, arkada\u015fl\u0131k ise emojiyle de\u011fil, samimiyetle olu\u015fur.<\/span><\/p>\n

Bu g\u00f6zler onca eme\u011fi kalitesiz ileti\u015fimle \u00e7\u00f6pe atanlar\u0131 da g\u00f6rd\u00fc. <\/span><\/p>\n

*<\/span><\/p>\n

\u0130\u015fte bu bak\u0131\u015f a\u00e7\u0131s\u0131 ile yukar\u0131da bahsetti\u011fim lansmanlardaki nihai de\u011ferlendirmeyi \u201cileti\u015fimin kalitesi\u201d belirleyecek. \u0130stedi\u011fin kadar yap\u0131lmayan\u0131 yap, ileti\u015fiminde samimi de\u011filsen, bir lansmanl\u0131k suni i\u00e7tenli\u011fin varsa, sen de ancak o emojin kadar de\u011ferlisin\u2026 <\/span><\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Otomobil Gazetesi edit\u00f6r\u00fc Ahmet \u00c7elik’in bu haftaki yaz\u0131s\u0131…<\/p>\n<\/div>","protected":false},"author":1,"featured_media":-999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"_links":{"self":[{"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/posts\/296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/comments?post=296"}],"version-history":[{"count":0,"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/posts\/296\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otodergi.com\/index.php\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/media?parent=296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/categories?post=296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/tags?post=296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}