{"id":283,"date":"2026-05-12T09:56:05","date_gmt":"2026-05-12T06:56:05","guid":{"rendered":"https:\/\/otodergi.com\/index.php\/2026\/05\/12\/yeni-nesil-arac-kiralama-hamlesi-praticar-yola-cikti\/"},"modified":"2026-05-12T09:56:05","modified_gmt":"2026-05-12T06:56:05","slug":"yeni-nesil-arac-kiralama-hamlesi-praticar-yola-cikti","status":"publish","type":"post","link":"https:\/\/otodergi.com\/index.php\/2026\/05\/12\/yeni-nesil-arac-kiralama-hamlesi-praticar-yola-cikti\/","title":{"rendered":"YEN\u0130 NES\u0130L ARA\u00c7 K\u0130RALAMA HAMLES\u0130 PRAT\u0130CAR YOLA \u00c7IKTI"},"content":{"rendered":"
\"YEN\u0130<\/div>

Mobilite d\u00fcnyas\u0131, de\u011fi\u015fen kullan\u0131c\u0131 al\u0131\u015fkanl\u0131klar\u0131 ve h\u0131zlanan dijitalle\u015fmenin etkisiyle k\u00f6kl\u00fc bir d\u00f6n\u00fc\u015f\u00fcmden ge\u00e7iyor. Anadolu Grubu da bu d\u00f6n\u00fc\u015f\u00fcm\u00fc yak\u0131ndan takip ederek, sekt\u00f6rdeki bilgi birikimini ve operasyonel yetkinli\u011fini yeni markas\u0131 Praticar ile farkl\u0131 bir boyuta ta\u015f\u0131yor. <\/span><\/span><\/span><\/span><\/p>\n

Dijital odakl\u0131 yap\u0131s\u0131, sadele\u015ftirilmi\u015f kullan\u0131c\u0131 deneyimi yolculu\u011fu ve eri\u015filebilir hizmet modeliyle mobilite d\u00fcnyas\u0131na ad\u0131m atan Praticar, halihaz\u0131rda T\u00fcrkiye\u2019nin 11 \u015fehrinde bulunan 18 ofisinde, seyahat severlere mutlak m\u00fc\u015fteri memnuniyeti ilkesi \u00e7er\u00e7evesinde hizmet sunuyor. T\u00fcm s\u00fcre\u00e7lerin mobil uygulama \u00fczerinden u\u00e7tan uca y\u00f6netilebildi\u011fi bir altyap\u0131ya sahip olan Praticar\u2019da kullan\u0131c\u0131lar, rezervasyondan ara\u00e7 teslimine kadar t\u00fcm ad\u0131mlar\u0131 dakikalar i\u00e7inde tamamlayabiliyor. 1 dakikal\u0131k rezervasyon s\u00fcresiyle zaman\u0131 daha verimli kullanmak ve ihtiya\u00e7 an\u0131nda \u00e7\u00f6z\u00fcme zahmetsizce eri\u015fmek isteyen yeni neslin beklentilerini b\u00fct\u00fcn\u00fcyle kar\u015f\u0131layan Praticar, ara\u00e7 kiralama sekt\u00f6r\u00fcn\u00fcn kodlar\u0131n\u0131 yeniden yazmaya haz\u0131rlan\u0131yor. <\/span><\/span><\/span><\/span><\/p>\n

Halihaz\u0131rda Garenta markas\u0131yla sekt\u00f6rde g\u00fc\u00e7l\u00fc bir varl\u0131k g\u00f6steren Anadolu Grubu, Praticar ile mobilite alan\u0131nda \u00e7ok markal\u0131 bir yap\u0131ya ge\u00e7i\u015f yap\u0131yor. Bu stratejik ad\u0131m\u0131n temelinde ise de\u011fi\u015fen kullan\u0131c\u0131 ihtiya\u00e7lar\u0131na daha esnek, daha \u00f6zg\u00fcn ve farkl\u0131 de\u011fer \u00f6nerileriyle yan\u0131t verme yakla\u015f\u0131m\u0131 yer al\u0131yor.<\/span><\/span><\/span><\/span><\/p>\n

\u00c7elik Motor Genel M\u00fcd\u00fcr\u00fc \u015eafak Savc\u0131: \u201cMobilite sekt\u00f6r\u00fcne yepyeni bir yakla\u015f\u0131m kazand\u0131r\u0131yoruz\u201d<\/span><\/i><\/b><\/span><\/span><\/span><\/p>\n

11 May\u0131s tarihinde Rixos Tersane\u2019de yo\u011fun bir kat\u0131l\u0131ma sahne olan lansmanda ger\u00e7ekle\u015ftirdi\u011fi konu\u015fmas\u0131nda mobiliteyi zaman\u0131n, eri\u015fimin ve deneyimin yeniden tan\u0131mland\u0131\u011f\u0131 \u00e7ok katmanl\u0131 bir alan olarak nitelendirdiklerine i\u015faret eden \u00c7elik Motor Genel M\u00fcd\u00fcr\u00fc \u015eafak Savc\u0131, \u201cMobiliteyi bug\u00fcn yaln\u0131zca bir ula\u015f\u0131m ihtiyac\u0131 olarak de\u011fil, ya\u015fam\u0131n temposunu belirleyen stratejik bir sekt\u00f6r olarak ele al\u0131yoruz. Anadolu Grubu olarak faaliyet g\u00f6sterdi\u011fimiz her sekt\u00f6rde oyunun kurallar\u0131n\u0131 takip eden de\u011fil, o kurallar\u0131 bizzat yeniden yazan bir yakla\u015f\u0131m benimsedik. Praticar da bu bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131n mobilite alan\u0131ndaki ifadesi. Praticar, mobilite sekt\u00f6r\u00fcnde sahip oldu\u011fumuz bilgi birikimini ve operasyonel yetkinli\u011fi, \u00e7eviklik, dijitalle\u015fme ve eri\u015filebilirlik kavramlar\u0131 \u00fczerinden \u015fekillenen b\u00fct\u00fcnc\u00fcl bir anlay\u0131\u015fla yorumlad\u0131\u011f\u0131m\u0131z yeni bir ba\u015flang\u0131\u00e7.<\/span><\/span><\/span><\/span><\/p>\n

Praticar olarak amac\u0131m\u0131z, mevcut yap\u0131y\u0131 tekrar etmekten ziyade, kullan\u0131c\u0131 deneyimini daha yal\u0131n, daha h\u0131zl\u0131 ve daha anlaml\u0131 bir \u00e7er\u00e7evede yeniden kurgulamak. Mobiliteyi daha eri\u015filebilir k\u0131larken, ayn\u0131 zamanda yeni kullan\u0131c\u0131lar\u0131 bu ekosisteme dahil eden, al\u0131\u015fkanl\u0131klar\u0131 d\u00f6n\u00fc\u015ft\u00fcren ve sekt\u00f6re yepyeni bir perspektif kazand\u0131ran bir yap\u0131 in\u015fa etmeyi hedefliyoruz\u201d dedi.<\/span><\/span><\/span><\/span><\/p>\n

Praticar Pazarlama M\u00fcd\u00fcr\u00fc Tar\u0131k Teksen Tutal: \u201cPraticar, kullan\u0131c\u0131ya yaln\u0131zca bir arac\u0131n de\u011fil; zahmetsizce hareket etme \u00f6zg\u00fcrl\u00fc\u011f\u00fcn\u00fcn de kap\u0131lar\u0131n\u0131 a\u00e7\u0131yor\u201d<\/span><\/i><\/b><\/span><\/span><\/span><\/p>\n

\u2018\u00d6dedi\u011finize de\u011fer\u2019 yakla\u015f\u0131m\u0131 \u00e7er\u00e7evesinde kullan\u0131c\u0131ya tatmin edici bir deneyim sunmay\u0131 hedeflediklerini kaydeden Praticar Pazarlama M\u00fcd\u00fcr\u00fc Tar\u0131k Teksen Tutal, \u201cPraticar\u2019\u0131 kurgularken \u00e7\u0131k\u0131\u015f noktam\u0131z, kullan\u0131c\u0131lar\u0131n hayat\u0131ndaki \u2018karar an\u0131n\u0131\u2019 daha ak\u0131c\u0131 hale getirmekti. 24 Nisan 2026 tarihinde yay\u0131na giren \u201cAmalara yer yok, \u015fimdi yolda olmak var!\u201d s\u00f6yleminin alt\u0131n\u0131 \u00e7izdi\u011fimiz reklam filmimizde de ara\u00e7 kiralamaya dair \u201cama\u201d \u015feklinde ba\u015flayan \u00f6nyarg\u0131lar\u0131 ortadan kald\u0131rarak, yolda olmakla elde edilebilecek keyifli deneyimlere odakland\u0131k. \u00c7\u00fcnk\u00fc bize g\u00f6re bug\u00fcn ara\u00e7 kiralama konusunda as\u0131l ihtiya\u00e7, se\u00e7eneklerin artmas\u0131 de\u011fil; o se\u00e7enekler aras\u0131nda zahmetsizce ve keyifle ilerleyebilmek. <\/span><\/span><\/span><\/span><\/p>\n

Bu nedenle markay\u0131 tasarlarken yaln\u0131zca bir hizmet sunmay\u0131 de\u011fil, kullan\u0131c\u0131yla kurulan etkile\u015fimi ba\u015ftan sona yeniden d\u00fc\u015f\u00fcnmeyi \u00f6nceliklendirdik. T\u00fcm deneyimi \u2018pratiklik\u2019 \u00fczerine kurduk. Dijital altyap\u0131m\u0131zdan ileti\u015fim dilimize kadar her noktada karma\u015f\u0131k prosed\u00fcrlerden uzak, sade, anla\u015f\u0131l\u0131r ve kullan\u0131c\u0131yla ayn\u0131 ritimde ilerleyen bir yap\u0131 olu\u015fturduk. Amac\u0131m\u0131z, ara\u00e7 kiralamay\u0131 planlanan bir ihtiya\u00e7 olmaktan \u00e7\u0131kar\u0131p, hayat\u0131n do\u011fal ak\u0131\u015f\u0131 i\u00e7inde kendili\u011finden ger\u00e7ekle\u015fen bir deneyime d\u00f6n\u00fc\u015ft\u00fcrmek. Bu y\u00f6n\u00fcyle Praticar, kullan\u0131c\u0131ya yaln\u0131zca bir arac\u0131n de\u011fil; zahmetsizce hareket etme \u00f6zg\u00fcrl\u00fc\u011f\u00fcn\u00fcn de kap\u0131lar\u0131n\u0131 a\u00e7\u0131yor\u201d dedi.<\/span><\/span><\/span><\/span><\/p>\n

Praticar ile ara\u00e7 kiralama s\u00fcreci 1 dakikaya iniyor<\/span><\/i><\/b><\/span><\/span><\/span><\/p>\n

G\u00fcn\u00fcm\u00fcz kullan\u0131c\u0131lar\u0131 art\u0131k karma\u015f\u0131k s\u00fcre\u00e7ler yerine h\u0131z, netlik ve ak\u0131\u015fkanl\u0131k ar\u0131yor. Uzayan rezervasyon ad\u0131mlar\u0131, belirsiz fiyatland\u0131rmalar ve kopuk deneyimler, ara\u00e7 kiralamada en \u00e7ok ele\u015ftirilen alanlar\u0131n ba\u015f\u0131nda geliyor. Praticar, tam da bu ihtiya\u00e7tan hareketle ara\u00e7 kiralama s\u00fcrecini ba\u015ftan tasarl\u0131yor. <\/span><\/span><\/span><\/span><\/p>\n

7\/24 destek hizmeti, dijital s\u00f6zle\u015fme y\u00f6netimi ve yol yard\u0131m gibi hizmetlerin t\u00fcm\u00fcn\u00fc kullan\u0131c\u0131 dostu mobil uygulamas\u0131 \u00fczerinden m\u00fc\u015fterilerine sunan Praticar, daha gen\u00e7, dinamik ve dijital d\u00fcnyaya do\u011fmu\u015f bir kitleye hitap etti\u011fi ger\u00e7e\u011finden yola \u00e7\u0131karak sadele\u015ftirilmi\u015f \u00fcr\u00fcn yap\u0131s\u0131 ve u\u00e7tan uca dijital altyap\u0131s\u0131 sayesinde rezervasyon s\u00fcresi 1 dakikaya kadar indirerek zamandan tasarruf ettiriyor. <\/span><\/span><\/span><\/span><\/p>\n

Praticar\u2019\u0131n 5 puanl\u0131k kullan\u0131c\u0131 de\u011ferlendirmesi ve %90 seviyesindeki g\u00fc\u00e7l\u00fc Net Tavsiye Skoru (NPS) da markan\u0131n sundu\u011fu deneyimin kullan\u0131c\u0131lar nezdinde g\u00fc\u00e7l\u00fc bir kar\u015f\u0131l\u0131k buldu\u011funu ortaya koyuyor.<\/span><\/span><\/span><\/span><\/p>\n

Particar, ara\u00e7 kiralamay\u0131 \u201cde\u011fer\u201d odakl\u0131 bir deneyime d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor<\/span><\/b><\/span><\/span><\/span><\/p>\n

Praticar\u2019\u0131n sundu\u011fu deneyim, yaln\u0131zca h\u0131z ve kolayl\u0131kla s\u0131n\u0131rl\u0131 kalm\u0131yor; kullan\u0131c\u0131ya hissettirdi\u011fi de\u011ferle de anlam kazan\u0131yor. Marka, fiyat\u0131 tek ba\u015f\u0131na bir rekabet unsuru olarak konumland\u0131rmak yerine, hizmetin b\u00fct\u00fcn\u00fcne yay\u0131lan g\u00fc\u00e7l\u00fc bir \u201ckar\u015f\u0131l\u0131k duygusu\u201d yaratmay\u0131 hedefliyor. <\/span><\/span><\/span><\/span><\/p>\n

Bu yakla\u015f\u0131m, ileti\u015fim dilinden kampanya kurgular\u0131na, \u00fcr\u00fcn tasar\u0131m\u0131ndan hizmet ak\u0131\u015f\u0131na kadar t\u00fcm temas noktalar\u0131nda kendini g\u00f6steriyor. Esnek fayda modelleri, kullan\u0131m s\u0131kl\u0131\u011f\u0131na g\u00f6re geni\u015fleyen avantajlar ve ki\u015fiselle\u015ftirilmi\u015f teklifler, markay\u0131 tek seferlik bir hizmet sa\u011flay\u0131c\u0131 olmaktan \u00e7\u0131kar\u0131p s\u00fcreklilik \u00fcreten bir deneyim platformuna d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor. <\/span><\/span><\/span><\/span><\/p>\n

Kullan\u0131c\u0131yla kurdu\u011fu ba\u011f\u0131 zaman i\u00e7inde g\u00fc\u00e7lenen bir de\u011fer ili\u015fkisi \u00fczerinden in\u015fa eden Praticar, ara\u00e7 kiralama s\u00fcrecinin her ad\u0131m\u0131n\u0131 netlik anlay\u0131\u015f\u0131yla kurgulayarak bir deneyim platformu olma iddias\u0131n\u0131 peki\u015ftiriyor. Ara\u00e7 kalitesinden kullan\u0131m sonras\u0131 deste\u011fe kadar uzanan s\u00fcre\u00e7te Praticar\u2019\u0131n d\u00fc\u015f\u00fck ara\u00e7 ya\u015f ortalamas\u0131na sahip filo yap\u0131s\u0131 kullan\u0131c\u0131ya g\u00fcven sunarken; olas\u0131 bir kaza an\u0131nda ve sonras\u0131nda an\u0131nda sa\u011flanan destek ise belirsizlik ve yaln\u0131zl\u0131k hissini ortadan kald\u0131r\u0131yor. Kullan\u0131m ko\u015fullar\u0131n\u0131n \u015feffaf bi\u00e7imde tan\u0131mlanmas\u0131 ise s\u00fcrprizleri ortadan kald\u0131rarak s\u00fcrecin tamam\u0131n\u0131 \u00f6ng\u00f6r\u00fclebilir hale getiriyor. B\u00f6ylece Praticar, ara\u00e7 kiralamay\u0131 daha sade, daha g\u00fcvenilir ve kullan\u0131c\u0131 memnuniyetini merkeze alan bir deneyim alan\u0131 olarak konumland\u0131r\u0131yor.<\/span><\/span><\/span><\/span><\/p>\n

Uzun vadede hedef, entegre bir mobilite platformuna d\u00f6n\u00fc\u015fmek <\/span><\/b><\/span><\/span><\/span><\/p>\n

Praticar, bug\u00fcn\u00fcn ihtiya\u00e7lar\u0131na yan\u0131t veren bir ara\u00e7 kiralama markas\u0131 olman\u0131n \u00f6tesine ge\u00e7erek uzun vadede daha geni\u015f bir mobilite platformuna d\u00f6n\u00fc\u015fmeyi ama\u00e7l\u0131yor. Kullan\u0131c\u0131n\u0131n farkl\u0131 ula\u015f\u0131m ihtiya\u00e7lar\u0131n\u0131 tek bir dijital \u00e7at\u0131 alt\u0131nda bulu\u015fturacak bir yap\u0131 hedeflenirken, ara\u00e7 kiralama bu b\u00fct\u00fcn\u00fcn ilk ad\u0131m\u0131n\u0131 olu\u015fturuyor. <\/span><\/span><\/span><\/span><\/p>\n

T\u00fcrkiye\u2019de mobilite pazar\u0131n\u0131n g\u00fc\u00e7l\u00fc b\u00fcy\u00fcme potansiyeli ve de\u011fi\u015fen kullan\u0131c\u0131 beklentileri g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda, Praticar\u2019\u0131n bu ekosistemde \u00f6nemli bir rol \u00fcstlenmesi bekleniyor. Marka, yeni kullan\u0131c\u0131lar\u0131 sisteme dahil ederek mevcut pazar\u0131 b\u00fcy\u00fctmeyi ve ara\u00e7 kiralamay\u0131 daha eri\u015filebilir hale getirmeyi hedefliyor.<\/span><\/span><\/span><\/span><\/p>\n

Yayg\u0131n operasyon a\u011f\u0131yla h\u0131zl\u0131 ba\u015flang\u0131\u00e7<\/span><\/b><\/span><\/span><\/span><\/p>\n

Praticar, T\u00fcrkiye genelinde k\u0131sa s\u00fcrede yayg\u0131n bir operasyon a\u011f\u0131 kurarak faaliyetlerine ba\u015flad\u0131. Halihaz\u0131rda \u0130stanbul\u2019dan Batman\u2019a kadar uzanan geni\u015f bir co\u011frafyada yer alan 11 \u015fehirde, 18 ofisle hizmet g\u00f6steren Praticar, y\u0131l sonuna kadar 30 ofis ve 3.000 ara\u00e7l\u0131k bir filoya ula\u015fmay\u0131 hedefliyor.<\/span><\/span><\/span><\/span><\/p>\n

B\u00fcy\u00fcme stratejisini yaln\u0131zca yay\u0131l\u0131m \u00fczerine de\u011fil, ayn\u0131 zamanda s\u00fcrd\u00fcr\u00fclebilirlik ve hizmet kalitesi \u00fczerine de in\u015fa eden Praticar, yeni \u015fehirleri bu yap\u0131ya kademeli olarak entegre ederek kontroll\u00fc ve dengeli bir geni\u015fleme modeli benimsiyor. B\u00f6ylece her yeni lokasyonda ayn\u0131 kullan\u0131c\u0131 deneyimi standard\u0131n\u0131 korumay\u0131 ve operasyonel verimlili\u011fi istikrarl\u0131 bi\u00e7imde art\u0131rmay\u0131 ama\u00e7l\u0131yor.<\/span><\/span><\/span><\/span><\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Anadolu Grubu, mobilite alan\u0131ndaki b\u00fcy\u00fcme vizyonu do\u011frultusunda hayata ge\u00e7irdi\u011fi yeni nesil ara\u00e7 kiralama markas\u0131 Praticar\u2019\u0131 11 May\u0131s 2026 tarihinde Rixos Tersane\u2019de d\u00fczenlenen bir lansmanla kamuoyuna tan\u0131tt\u0131.<\/p>\n<\/div>","protected":false},"author":1,"featured_media":-999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler"],"_links":{"self":[{"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/posts\/283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/comments?post=283"}],"version-history":[{"count":0,"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/posts\/283\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otodergi.com\/index.php\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/media?parent=283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/categories?post=283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/tags?post=283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}