\u00a0<\/p>\n
PSA\u2019dan Stellantis\u2019e ge\u00e7i\u015f s\u00fcrecinden sonra Opel T\u00fcrkiye\u2019yi de di\u011fer markalar gibi kendimce mercek alt\u0131na alm\u0131\u015ft\u0131m. Bu s\u00fcre\u00e7lerde g\u00f6reve gelen Genel M\u00fcd\u00fcrleri g\u00f6zlemlerim. \u0130lk sunumundan son sunumuna kadar ileti\u015fimi, konu\u015fmas\u0131, hitabeti, konuya hakimiyeti, yan\u0131tlar\u0131 ve rahatl\u0131\u011f\u0131n\u0131 g\u00f6zlemlerim. Bendekine mesleki ve tedavisi olmayan bir hastal\u0131k diyelim\u2026 Ge\u00e7i\u015f s\u00fcrecindeki \u00c7a\u011fr\u0131 \u00d6zta\u015f, sonras\u0131nda Alpagut Girgin, Emre \u00d6zocak ve son d\u00f6nemde de Yi\u011fit Yanta\u00e7 son 8 y\u0131l\u0131n genel m\u00fcd\u00fcrleri. PSA\u2019n\u0131n di\u011fer modelleri Peugeot ve Citroen\u2019in ba\u015far\u0131lar\u0131nda son d\u00f6nemde hep kad\u0131n genel m\u00fcd\u00fcrler imza atarken, Opel T\u00fcrkiye erkek genel m\u00fcd\u00fcrlerle ilerledi\u2026 Opel T\u00fcrkiye hem T\u00fcrkiye\u2019de hem de Globalde hat\u0131r\u0131 say\u0131l\u0131r bir ba\u015far\u0131 hikayesi yaz\u0131yor. Ge\u00e7mi\u015f genel m\u00fcd\u00fcrlerinin de bu ba\u015far\u0131da pay\u0131 olsa da ben halen g\u00f6rev yapan Yi\u011fit Yanta\u00e7 ile ilgili g\u00f6zlemlerimi payla\u015fmak istiyorum. \u0130lk bas\u0131n toplant\u0131s\u0131nda konu\u015fmas\u0131n\u0131 \u00f6n\u00fcnde yaz\u0131l\u0131 notlar\u0131n deste\u011finde yaparken, di\u011fer taraftan da bir g\u00f6z\u00fc de PR ajans\u0131n\u0131n ba\u015fkan\u0131ndayd\u0131. Yani; neyi s\u00f6yleyip neyi s\u00f6ylemeyece\u011finin kontrol\u00fcndeydi. O zamandan bu zamana ge\u00e7en yakla\u015f\u0131k 2 y\u0131lda s\u0131k s\u0131k kar\u015f\u0131m\u0131za \u00e7\u0131kan Yanta\u00e7\u2019\u0131n Antalya\u2019daki 2 sunumu da bence d\u00f6rtd\u00f6rtl\u00fckt\u00fc. \u00d6zg\u00fcveni, konulara ve rakamlara hakimiyeti, hitabeti ve yan\u0131tlar\u0131 ger\u00e7ekten etkileyiciydi. Bu s\u00fcre\u00e7te belli ki bu konuda kendini iyi e\u011fitmi\u015fti\u2026 Tabi Opel T\u00fcrkiye\u2019nin bu ba\u015far\u0131s\u0131nda Yanta\u00e7 kadar sat\u0131\u015f ve pazarlama ekibiyle, ileti\u015fimin de pay\u0131 b\u00fcy\u00fck. Hatta bu ba\u015far\u0131da grubun Markalar Direkt\u00f6r\u00fc \u0130brahim Ana\u00e7\u2019\u0131n da etkisi oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum. Neredeyse mesle\u011fe ba\u015flad\u0131\u011f\u0131 y\u0131llardan itibaren tan\u0131\u015ft\u0131\u011f\u0131m\u0131z zaman zaman da g\u00f6r\u00fc\u015ft\u00fc\u011f\u00fcm\u00fcz \u0130brahim Ana\u00e7\u2019la Antalya\u2019da da konu\u015ftu\u011fumuzda bu pozitif enerjiyi hissettim. Kendini iyi geli\u015ftiren bir marka direkt\u00f6r\u00fc, uyumlu bir ekibi ve ba\u015flar\u0131ndaki marka direkt\u00f6rleriyle Opel T\u00fcrkiye\u2019nin bu ba\u015far\u0131s\u0131 tesad\u00fcf de\u011fil tabi\u2026 Daha \u00f6nce de yazm\u0131\u015ft\u0131m; \u201cMarkay\u0131 marka yapan \u00e7al\u0131\u015fanlar\u0131d\u0131r. Markan\u0131n heyecan\u0131 lansmana yans\u0131r. Ve en \u00f6nemlisi de \u00e7al\u0131\u015fan\u0131n ruhu logoya, logonun s\u0131cakl\u0131\u011f\u0131 da \u00e7al\u0131\u015fana yans\u0131r\u2026 <\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Otomobil Gazetesi yazar\u0131 Ahmet \u00c7elik’in bu haftaki yaz\u0131s\u0131…<\/p>\n<\/div>","protected":false},"author":1,"featured_media":-999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler"],"_links":{"self":[{"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/posts\/240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/comments?post=240"}],"version-history":[{"count":0,"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/posts\/240\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otodergi.com\/index.php\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/media?parent=240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/categories?post=240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otodergi.com\/index.php\/wp-json\/wp\/v2\/tags?post=240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}